StubHub Launches Seatly, Selling Face-Value Premier League and Champions League Tickets

StubHub launched Seatly, a UK football ticketing platform that sells official match tickets sourced directly from clubs at face value, with no resale markups or booking fees. The platform covers all 20 Premier League clubs and UEFA Champions League matches. EIN Presswire published the announcement on October 22, 2026.

How Seatly Sells Club-Supplied Tickets

Seatly is not a secondary marketplace. Fans cannot list tickets on Seatly at inflated prices, and the platform works directly with clubs to sell their match tickets at the price the club sets. Clubs keep control over pricing and allocation, and Seatly gives them a way to reach supporters beyond their own box offices and websites.

Every Seatly ticket is supplied by the club itself, so buyers get a ticket the company describes as genuine at a price it describes as fair. Tickets download directly to Apple Wallet or Google Pay, and no additional booking fees apply. The launch covers all 20 Premier League clubs, including Arsenal, Liverpool and Manchester United, with tickets available for both Premier League and UEFA Champions League matches.

A spokesperson for StubHub said: "We're delighted to finally make a breakthrough into Premier League and Champions League Football. Seatly will be customer-centric, with no extortionate fees. Every fan deserves to see their team play and we hope by bringing Seatly Tickets to the marketplace, this is exactly what we will achieve."

Seatly is available now at seatlytickets.co.uk, where fans can browse upcoming fixtures, see which clubs are on the platform, and buy tickets directly from partner clubs. An app is coming soon on iOS and Android.

StubHub's Festival and Sports Partnerships

StubHub's recent moves include FestProtect, a festival-focused tiered protection product covering weather cancellations, artist dropouts and scheduling conflicts, launched in June 2026 with a flagship partnership with festival organizer Danny Wimmer Presents, according to akta.pro company records. The same records list a multi-year deal with the WNBA's Chicago Sky as Official Open Distribution Partner and Official Ticket Resale Marketplace, signed in May 2026, and an April 2026 partnership with New Era to embed personalized merchandise offers into the F1 ticket purchase flow.

StubHub's Earlier Deals This Year

StubHub announced its first NASCAR partnership with driver Garrett Smithley and SS GreenLight racing ahead of the O'Reilly Auto Parts Series finale at Homestead-Miami Speedway on November 7, [Business Wire Blog] reported in October 2026. The partnership includes a StubHub-branded car livery, driver suit and fan giveaways. In September 2026, [NBC News] found that nine volunteers saw eight different prices for the same StubHub ticket to a Harry Styles concert, with fees ranging from $72 to $134; StubHub attributed the variation to randomized pricing tests, not personalization.