# SMCP Posts €888 Million Nine-Month Sales as America and EMEA Offset France Decline

> SMCP reported €888 million in nine-month sales, down 0.2% organically, as America and EMEA grew while France fell 10.4% on weak demand and store closures.

- Published: 2026-10-22T05:53:30+00:00
- Section: Earnings & Results
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-22/smcp-nine-month-sales-france-decline
- Source: [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/22/3386030/0/en/smcp-2026-9m-sales.html)

## Key takeaways

- SMCP reported nine-month sales of €888 million, a 0.2% organic decline from €896 million in 2025.
- America grew 8.6% organically and EMEA 5.5%, while France fell 10.4% on weak demand and the BHV-SGM corner closures.
- SMCP confirmed its 2026 objectives, assuming no further significant deterioration in French trading conditions.

[SMCP SA](https://akta.pro/company-profiles/0005bmy/smcp-sa) reported nine-month sales of €888 million, a 0.2% organic decline from €896 million a year earlier, as growth in America and EMEA offset a 10.4% drop in France. The Paris-listed accessible-luxury group said third-quarter sales reached €291 million, down 2.0% organically from €294 million in the third quarter of 2025.

## SMCP's Regional Split and Full-Price Push

EMEA sales outside France reached €331 million over the first nine months, up 5.5% organically, with positive like-for-like performance in Italy, Spain and the Benelux countries and favorable partner-operated momentum in the Middle East and Turkey. America sales reached €147 million, up 8.6% organically, driven by strong like-for-like sales in the United States despite the impact of the Saks corners closures, while Canada maintained its positive trajectory. Asia-Pacific sales of €138 million were stable organically, as momentum in Hong Kong, Taiwan, Macau and Singapore partly offset a challenging consumer environment in Mainland China.

France sales totaled €272 million, down 10.4% organically, in a market that deteriorated during the third quarter. The company said activity continued to be affected by an unfavorable perimeter effect from the closure of the BHV-SGM corners in November 2025, and that Paris outperformed provincial stores. SMCP reported a two-point reduction in its average discount rate versus 2025, with a three-point reduction in America. The group operated 1,586 points of sale at the end of September, broadly stable in the quarter, and opened one new country, Armenia, through its partners.

"In France, performance was impacted in Q3 by weak consumer demand notably due to unusual weather conditions, and unfavorable perimeter effects that will ease in Q4," CEO Isabelle Guichot said.

## SMCP's Leadership and Ownership Moves

According to akta.pro [company records](https://akta.pro/company-data), SMCP appointed Linda Li as President and CEO North America on May 4, 2026, the second senior North American leadership change in roughly 18 months after Ida Simonsen's appointment in October 2024. The same records show SMCP was informed in November 2025 of a process to sell shares representing up to 51.2% of its share capital, managed by Lazard Frères, with the potential to trigger a public tender offer and a change of control. SMCP's 2025 full-year revenue was €1,217 million, up 1.7% organically from €1,212 million.

## Earlier SMCP Results This Year

SMCP reported second-quarter sales of €309.8 million, up 2% organically year over year, according to Yahoo, improving from a 0.8% organic dip in the first quarter. The company's first-half 2026 sales reached €597 million with 0.6% organic growth, driven by America at plus 11% and EMEA at plus 7% despite a 10.8% decline in France, [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/22/3386030/0/en/smcp-2026-9m-sales.html) reported. SMCP also made its 2026 half-year financial report, covering the period ending June 30, 2026, publicly available and filed it with the Autorité des marchés financiers, ADVFN reported.

## SMCP's Next Scheduled Update

SMCP said it will publish its 2026 results on February 18, 2027. The company held a conference call and webcast for investors and analysts on October 22, 2026 with Guichot and CFO Patricia Huyghues Despointes.

## Companies in this story

- [SMCP SA company profile](https://akta.pro/company-profiles/0005bmy/smcp-sa) · website: http://www.smcp.com

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