# Reser's Fine Foods Debuts High Protein Deli Salads After Gen Z Survey

> Reser's Fine Foods launched High Protein Deli Salads with 15g, 12g and 11g of protein per serving after a survey found 95% of Gen Z want more protein variety.

- Published: 2026-10-22T18:10:18+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-22/resers-high-protein-deli-salads-launch
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/gen-z-is-prioritizing-protein-but-their-options-arent-keeping-up-new-resers-survey-finds-302917312.html)

## Key takeaways

- Reser's Fine Foods launched High Protein Deli Salads in Chicken, Tuna and Egg varieties with 15g, 12g and 11g of protein per serving.
- A Reser's survey of 1,000 US consumers aged 16 to 29 found 50% of Gen Z eat more protein than two years ago and 95% want more variety.
- Megan Torres said the salads use a blended cottage cheese base delivering 25% more protein and 40-60% fewer calories than Reser's traditional protein salads.

[Reser's Fine Foods](https://akta.pro/company-profiles/0004y79/reser-s-fine-foods) launched a line of High Protein Deli Salads in Chicken, Tuna and Egg varieties, carrying 15g, 12g and 11g of protein per serving, the company said. The Beaverton, Oregon-based maker of refrigerated prepared foods announced the line on October 22, 2026, according to [PR Newswire](https://www.prnewswire.com/news-releases/gen-z-is-prioritizing-protein-but-their-options-arent-keeping-up-new-resers-survey-finds-302917312.html).

## What Reser's High Protein Deli Salads Contain

The new line is available now in the deli section of major grocery retailers nationwide, the company said. Reser's described the salads as reimagined versions of classic favorites with added protein, joining its existing deli salad range that includes Deviled Egg Potato Salad, Macaroni Salad and Cole Slaw.

Megan Torres, senior brand strategy manager for Reser's, said the recipes use a smoothly blended cottage cheese base. "Our chefs used a smoothly blended cottage cheese base to make a creamy dressing that delivers 25% more protein and 40-60% fewer calories than our traditional protein salads," Torres said. "It's an innovative take on classic deli favorites that meets what shoppers are looking for today."

The launch follows a survey Reser's commissioned through Pollfish of 1,000 US consumers aged 16 to 29 in September 2026. Half of Gen Z respondents said they eat more protein today than two years ago, and 95% said they want more variety in the proteins they eat. The survey also found 87% would like high-protein versions of foods they already know, 63% are tired of eating the same foods for protein, and nearly 70% feel better after eating more protein. Three out of four Gen Z consumers identify as "Team Protein" rather than Team Carbs, according to the survey.

## Reser's Scale Behind the Launch

Reser's reached $2 billion in annual revenue in 2025 while marking its 75th anniversary, doubling the $1 billion milestone it hit in 2012, according to akta.pro [company records](https://akta.pro/company-data). The same records show the company's products sell through more than 27,000 outlets across the US and Canada, and that it operates 14 facilities in the US and Mexico. Reser's was founded in 1950 by Mildred Reser.

## Earlier Reser's Product and Facility Moves

Reser's announced three new product lines in June 2026, refrigerated chowders, fully prepared pasta entrees and high-protein deli salads, after their debut at the 2026 International Dairy Deli Bakery Association show, Delimarketnews reported. In September 2026, Reser's completed refrigeration and compressed air upgrades at its new Don Pancho West facility in Salem, Oregon, with Energy Trust of Oregon, projects expected to cut electricity use by over 20% and emissions by 8%, PR Newswire reported. Reser's released its 2025 Corporate Responsibility Report in July 2026 to mark its 75th anniversary, Third News reported.

## Where to Find Reser's Products

Reser's directs shoppers to its [website](http://www.resers.com) for more information on the company and its products.

## Companies in this story

- [Reser's Fine Foods company profile](https://akta.pro/company-profiles/0004y79/reser-s-fine-foods) · website: http://www.resers.com

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