eMarketer Names Jenna Snyder Chief Growth Officer, Adding Role to Media Solutions Post

eMarketer promoted Jenna Snyder to the newly established position of Chief Growth Officer on October 22, 2026, unifying leadership across its Growth Marketing and Media Solutions teams. Third News reported the appointment. Snyder will continue as General Manager of Media Solutions while taking on the expanded commercial role.

Snyder's Dual Role at eMarketer

Snyder keeps her Media Solutions responsibilities and adds oversight of commercial strategy across the two teams. The restructuring follows eMarketer's 30th anniversary, recent AI integrations and the acquisition of RetailX's research arm.

CEO Matthias Braun said Snyder's team delivered results in a challenging year, including a 50% increase in attendance at the second Future of Digital Summit and growth in media revenue. "Her track record demonstrates her exceptional ability to identify and seize new growth opportunities," Braun said.

Snyder said eMarketer's newsletters serve as an introduction to the company and as a demand tool for advertisers. She said her immediate plans cover audience acquisition and demand generation, with events, digital platforms and content as areas for growth. "By experimenting with new approaches and maximizing the effectiveness of our existing platforms, we can create deeper connections with our audience and drive subscription growth," Snyder said.

eMarketer's Subscriber and Product Records

According to akta.pro company records, eMarketer's platform has more than 100,000 corporate subscribers and more than 330,000 newsletter subscribers, and its work draws more than 65,000 citations a year across media publications. The same records list 2026 product launches including the AI Visibility Index, which tracks brand recommendations across AI platforms such as ChatGPT, Google AI and Perplexity, and the AI Search feature within PRO+.

RetailX Deal and Earlier eMarketer Moves

In October 2026, eMarketer acquired RetailX's research business, adding its research team and rankings to the platform, Pulse 2.0 reported. Financial terms were not disclosed, and eMarketer will publish The UK500 and The CustomerX Index.

PR Newswire reported in September 2026 that the acquisition added retail rankings to eMarketer's platform, with The CustomerX Index launching in late September 2026, and included an ongoing media partnership with RetailX's events business.

In July 2026, Acxiom and eMarketer released a joint report on data and identity infrastructure based on a survey of 112 U.S.-based marketing professionals, FinancialContent Business Page reported.