{"url":"https://newsforagent.com/news/2026-10-22/cybex-nico-rosberg-child-safety-ambassador","markdown_url":"https://newsforagent.com/news/2026-10-22/cybex-nico-rosberg-child-safety-ambassador.md","title":"Cybex Names Nico Rosberg Child Safety Ambassador","headline":"Cybex Names Nico Rosberg Child Safety Ambassador, Unveils Platinum S-Line Car Seats","description":"Cybex named Nico Rosberg its Child Safety Ambassador on October 13, 2026, unveiling the Platinum S-Line car seat range set to launch in late November 2026.","section":"Partnerships","published_at":"2026-10-22T09:04:26+00:00","modified_at":"2026-10-22T09:04:26+00:00","author":"News Desk","key_takeaways":["Nico Rosberg joined Cybex as Child Safety Ambassador at the company's Bayreuth headquarters on October 13, 2026.","The partnership unveiled the Platinum S-Line of car seats, set to launch across the region in late November 2026.","Cybex will show the collection at its booth A110 at Baby & Kids Expo Dubai 2026."],"companies":[{"name":"Cybex","is_primary":true,"profile_url":"https://akta.pro/company-profiles/0005f1l/cybex","website":"http://cybex-online.com/en"}],"source":{"publisher":"GulfNews","title":"Nico Rosberg joins CYBEX as Child Safety Ambassador","url":"https://gulfnews.com/gn-focus/nico-rosberg-joins-cybex-as-child-safety-ambassador-1.500719537"},"other_sources":[],"tags":["Partnerships","Cybex"],"body_markdown":"Nico Rosberg joined [Cybex](https://akta.pro/company-profiles/0005f1l/cybex) as Child Safety Ambassador, a partnership launched on October 13, 2026, at the company's headquarters in Bayreuth, Germany, where the two unveiled the new Platinum S-Line of car seats. [GulfNews](https://gulfnews.com/gn-focus/nico-rosberg-joins-cybex-as-child-safety-ambassador-1.500719537) reported the appointment. The range is set to launch across the region in late November 2026.\n\n## Rosberg's Role and the Platinum S-Line\n\nRosberg is a Formula 1 World Champion and venture capital entrepreneur. Cybex said the partnership connects his experience in elite motorsport, where technology, engineering and safety are central, with the brand's work on child safety. The company said the two will engage audiences around the role innovation can play in safer everyday experiences for families.\n\n\"In Formula 1, you learn that the safety work nobody sees is often the work that matters most. Becoming a father gave that mindset a whole new meaning for me,\" Rosberg said. \"What excites me about CYBEX is its relentless drive to challenge what is possible through technology, innovation and design. We share the belief that safety should never stand still, and I am proud to join CYBEX in bringing this conversation to a wider audience.\"\n\nMartin Pos, Founder of Cybex, said: \"Nico is a natural fit for CYBEX. His career has been defined by a constant pursuit of innovation and performance. Together, we want to explore how technology can make a meaningful difference to the safety of children and families, and inspire people to think differently about what the future of child safety can look like.\"\n\nThe latest Cybex S-Line car seat range is set to launch across the region in late November 2026. The collection can be seen at the Cybex booth (A110) at Baby & Kids Expo Dubai 2026, and more information is available on the [company's website](http://cybex-online.com/en).\n\n## Cybex's Record Revenue and Retail Push\n\nCybex is a strategic sub-brand owned by Goodbaby International, according to akta.pro [company records](https://akta.pro/company-data). Goodbaby reported group revenue of HK$8,659.2 million for 2025, down from HK$8,765.9 million in 2024, with net profit of HK$218.4 million. Cybex posted record performance of HK$5,047.4 million in 2025, a 13.0% increase year over year, which the same records attribute to strong global demand and the opening of flagship stores in New York and Berlin.\n\n## Earlier Cybex Launches and Partnerships\n\nCybex said on October 21, 2026, that it will launch its new Platinum S-Line child seat family on November 18, 2026, featuring seven items from a modular BASE S system, Prtimes reported. The system lets parents choose between rear-facing and forward-facing seats, with the ANORIS S offering airbags for up to 50% higher safety.\n\nBambi Baby held its 7th annual car seat trade-in event on September 26–27, 2026, in partnership with Cybex, PR Newswire reported. Families could trade in expired or outgrown car seats for up to $160 off a new one, with expert guidance and installation services at participating showrooms.\n\nCybex launched its first apparel collection for adults and children in June 2026, WWD reported. The collection featured 17 pieces across childrenswear and adult styles, made of 100% cotton, available at its SoHo flagship and other stores, with prices from $15 to $100.\n\n## Platinum S-Line Launch Date\n\nCybex will launch the Platinum S-Line child seat family on November 18, 2026, according to Prtimes.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}