CarParts.com to Launch CarParts Connect Marketplace With Mirakl in December 2026

CarParts.com will launch CarParts Connect, an automotive and auto-adjacent ecommerce marketplace powered by Mirakl, in December 2026, with seller recruitment beginning immediately, EIN Presswire reported. The marketplace will broaden the company's offering beyond vehicle parts into accessories, travel and road-trip essentials, pet and passenger products, outdoor and recreational gear, and products for the destination.

CarParts Connect Opens to Sellers Ahead of December Launch

CarParts is seeking qualified sellers with automotive parts, accessories, and related products such as electronics and car care supplies to join the marketplace. Sellers will gain access to CarParts.com's established customer base and a trusted destination to grow their business, according to the announcement. Interested sellers can learn more and apply at carparts.com/connect.

"CarParts Connect gives our customers more of what they need for their vehicles and their time on the road, from more sellers, in one place they already trust. Mirakl brings the technology and experience to help us build it quickly and grow it the right way," said David Meniane, CEO of CarParts.com. "We invite qualified sellers to join us as we build the future of automotive commerce in the United States."

The marketplace will be powered by Mirakl's enterprise commerce suite, linking marketplace operations, catalog and product data management, retail media, seller payouts, and strategic expertise in a unified solution. "CarParts.com has the customer reach, automotive expertise, and ambition to build one of the most important digital platforms in the U.S. automotive market. Mirakl is proud to support that vision and help bring more high-quality sellers and products to automotive customers," said Scott Eckert, CEO of the Americas at Mirakl. Mirakl Connect announced a new integration with Target Plus in September 2026, enabling sellers to manage Target Plus operations alongside other channels from one platform, EIN Presswire reported.

CarParts.com's Recent Product and Partnership Moves

CarParts.com launched the CarParts.com Mastercard nationwide in April 2026 in partnership with Mastercard and serviced by Concora Credit, offering 3% cashback on CarParts.com purchases and 1% on all other purchases, according to akta.pro company records. The company announced a co-branded JC Whitney product line of approximately 30,000 SKUs with A-Premium in March 2026, funded by an $8 million private placement of 10 million shares at $0.80, with the partnership approaching $45 million in annualized run-rate revenue. CarParts.com implemented a 1-for-10 reverse stock split in May 2026, reducing shares outstanding from approximately 80.6 million to 8.06 million, to maintain its Nasdaq Capital Market listing under the PRTS ticker.

CarParts.com's Data Strategy and Earnings Outlook

CarParts.com and CarGurus executives highlighted their proprietary data strategies during their recent earnings reports to differentiate their platforms from competitors, PYMNTS.com reported in August 2026. CarParts.com is expected to report Q3 2026 earnings after market close on October 29th, with analysts projecting a loss of $0.8350 per share and revenue of $124.04 million, MarketBeat reported.

CarParts Connect Launch Timeline

CarParts Connect is expected to launch in December 2026, with seller recruitment beginning immediately, according to the announcement.