ORORO Extends Westminster Kennel Club Partnership Through 2028 Shows

ORORO has renewed its partnership as the Official Heated Apparel Partner of the 151st and 152nd Westminster Kennel Club Dog Shows, a two-year extension announced October 21, 2026. The heated apparel brand will design limited-edition co-branded pieces for fans and competitors, sold online and at the Javits Center, PR Newswire reported.

ORORO's Two-Year Westminster Renewal

Under the renewal, ORORO will be present at both competitions annually and will create limited-edition Westminster Kennel Club co-branded heated apparel. The apparel will be available online at ororo.com and in person at the ORORO brand lounge at the Jacob K. Javits Convention Center. Ahead of the 2027 show, ORORO will outfit select ambassadors, influencers, and canine athletes with new co-branded heated pieces.

"The Westminster Kennel Club is delighted to extend its partnership with ororo Heated Apparel through 2028," said Dr. Donald Sturz, President of The Westminster Kennel Club. "The brand's signature innovation continues to put dogs first from the ring to the couch, while keeping their owners warm and comfortable through every season and occasion."

ORORO CEO Mark H. Said the company was honored to serve as partner for the show's 150th anniversary and is extending the partnership to support the club, the show, and its fans and competitors for another two years. He said the enthusiasm from competitors and fans at last year's events has the team excited to keep expanding the co-branded collection for humans and dogs.

For the first time, Netflix will stream the Westminster Kennel Club Dog Show beginning in February 2027, with daytime breed competitions at the Javits Center streamed live on westminsterkennelclub.org and evening judging at Madison Square Garden on February 1-2. Westminster's Canine Celebration returns for its fifth consecutive year on January 30 at the Javits Center, including the Masters Agility Championship, which will be taped and streamed at a later date.

ORORO's Recent Partnership and Product Rollouts

ORORO and USA Bobsled/Skeleton renewed their partnership through the 2029-30 season, keeping athletes warm between runs, PR Newswire reported in October 2026. The companies will design a new limited edition collection set to release in late November 2026, ahead of the 2029 IBSF World Championships in Park City.

ORORO added three new heated kids' styles and four colorways to its collection in October 2026, including a quarter-zip jacket, a vest, and a fleece vest, with adjustable heat settings, CPC-certified safety, and prices starting at $109.99, PR Newswire reported. In September 2026, the company launched its first Toasty Collection of matching heated hoodie and sweatpant sets for adults and kids, with presales starting September 8.

Westminster Show Dates for 2027

Westminster's Canine Celebration takes place January 30, 2027, at the Javits Center. Evening judging at Madison Square Garden runs February 1-2, 2027, and Netflix's streaming of the show begins that February.