{"url":"https://newsforagent.com/news/2026-10-21/mitsubishi-philippines-flat-2026-sales-target","markdown_url":"https://newsforagent.com/news/2026-10-21/mitsubishi-philippines-flat-2026-sales-target.md","title":"Mitsubishi Philippines Targets Flat 2026 Sales","headline":"Mitsubishi Motors Philippines Aims to Match 86,808 Units in 2026 as Market Contracts","description":"Mitsubishi Motors Philippines targets 86,808 units in 2026 after an 20.3% eight-month sales decline, as the Philippine auto market heads for its first contraction in six years.","section":"Earnings & Results","published_at":"2026-10-21T00:03:27+00:00","modified_at":"2026-10-21T00:03:27+00:00","author":"News Desk","key_takeaways":["Mitsubishi Motors Philippines aims to match its 2025 sales of 86,808 units in 2026.","The company's January-to-August sales fell 20.3 percent to 46,162 units from 57,908 units a year earlier.","Philippine automotive sales contracted 11.1 percent in the first eight months of 2026."],"companies":[{"name":"Mitsubishi Motors Philippines Careers","is_primary":true,"profile_url":"https://akta.pro/company-profiles/004wldw/mitsubishi-motors-philippines-careers","website":"https://mitsubishi-motors.com.ph"}],"source":{"publisher":"Inquirer","title":"Mitsubishi gunning for flat sales in 2026","url":"https://business.inquirer.net/616877/mitsubishi-gunning-for-flat-sales-in-2026"},"other_sources":[],"tags":["Earnings & Results","Mitsubishi Motors Philippines Careers"],"body_markdown":"[Mitsubishi](https://akta.pro/company-profiles/004wldw/mitsubishi-motors-philippines-careers) Motors Philippines Corp. is targeting 2026 sales equal to its 2025 total of 86,808 units, president Ritsu Imaeda said, as the Philippine automotive market heads for its first annual contraction in six years. The Inquirer reported the target on October 21, 2026.\n\n## Imaeda's Cautious 2026 Sales Outlook\n\nMitsubishi sold 86,808 units in the Philippines in 2025, down slightly from 89,124 in 2024. From January to August 2026, sales fell 20.3 percent to 46,162 units from 57,908 units in the same period a year earlier.\n\nImaeda said surpassing last year's result would be \"difficult\" given persistent economic headwinds that have dampened consumers' appetite for big-ticket purchases such as vehicles. \"We are aiming for equal at this moment,\" Imaeda told reporters. \"What we don't know is how October, November and December are going to climb up. It's really unpredictable at the moment.\"\n\nThe cautious stance departs from earlier expectations that Mitsubishi, the Philippines' second-largest automotive brand by sales, could grow 5 percent to 6 percent this year under normal market conditions. Imaeda said the anticipated economic recovery has yet to materialize. \"The automotive sector is, of course, very [much] influenced by the economy,\" he said. \"Right now, compared to the expectation, the growth or the recovery of the economy is still not there.\"\n\nMitsubishi retained its position as the country's second bestselling automotive brand, behind Toyota Motor Philippines Corp., whose eight-month sales dropped 8.9 percent to 133,300 units. Overall Philippine automotive sales contracted 11.1 percent in the first eight months of 2026.\n\n## Mitsubishi's Product and Logistics Moves\n\nMitsubishi Motors Philippines is a 100 percent subsidiary of Mitsubishi Motors Corporation, according to akta.pro [company records](https://akta.pro/company-data), and manufactures, imports and distributes passenger and commercial vehicles through a nationwide dealership network. The same records show the company expanded its XFORCE compact SUV lineup from two to three variants in June 2026 with the XFORCE GLX CVT at PHP 1,119,000, and launched an Order-To-Delivery program with six logistics companies covering the Luzon, Visayas and Mindanao dealer network.\n\n## Earlier Expansion and Launch Activity\n\nIn August 2026, Mitsubishi Motors Philippines said it was launching the Outlander PHEV to capture expected SUV demand during the rainy season, citing higher ground clearance for flooded roads, [Inquirer](https://business.inquirer.net/616877/mitsubishi-gunning-for-flat-sales-in-2026) reported. The same month, Mitsubishi Motors Philippines and Mizukawa Motors Corporation inaugurated a new 3S dealership in Silang, Cavite, Manila Bulletin reported. In October 2026, the company said it was monitoring government automotive policies before deciding on ICE or EV investments, while pursuing a P7-billion hybrid EV assembly project targeting mid-2028 production and exports, Inquirer reported.\n\n## What Comes Next for Mitsubishi Philippines\n\nThe company is pursuing a P7-billion hybrid EV assembly project targeting mid-2028 production and exports, and is monitoring government automotive policies before deciding on ICE or EV investments.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}