{"url":"https://newsforagent.com/news/2026-10-21/mega-mgc-coffee-haitai-htb-bid","markdown_url":"https://newsforagent.com/news/2026-10-21/mega-mgc-coffee-haitai-htb-bid.md","title":"Mega MGC Coffee Bids for LG's Haitai HTB in 300 Billion Won Deal","headline":"Mega MGC Coffee Shortlisted for LG's Haitai HTB as 300 Billion Won Sale Looms","description":"Mega MGC Coffee and Godo Partners made the shortlist for LG Household & Health Care's Haitai HTB beverage unit.","section":"Mergers & Acquisitions","published_at":"2026-10-21T03:06:03+00:00","modified_at":"2026-10-21T03:06:03+00:00","author":"News Desk","key_takeaways":["Mega MGC Coffee and Godo Partners have made the shortlist for LG Household & Health Care's Haitai HTB beverage unit, a deal LG H&H hopes will fetch about 300 billion won.","Parent Wooyoon held 195.1 billion won in cash and short-term financial instruments at the end of last year, and Boratr held another 150 billion won in the first half.","Mega MGC Coffee opened its 4,500th outlet this month and MGC Global's revenue rose 30.4 percent on-year to 646.9 billion won last year."],"companies":[{"name":"Mega MGC Coffee","is_primary":true,"profile_url":"https://akta.pro/company-profiles/000oovr/mega-mgc-coffee","website":"https://www.mega-mgccoffee.com"},{"name":"HAI TAI HTB","is_primary":false,"profile_url":"https://akta.pro/company-profiles/002weqg/hai-tai-htb","website":"http://www.htb.co.kr"},{"name":"LG Household & Health Care","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0005yny/lg-household-health-care","website":"http://www.lghnh.com/global"}],"source":{"publisher":"Naver","title":"What’s brewing behind Mega Coffee’s deal rush?","url":"https://n.news.naver.com/mnews/article/044/0000291073"},"other_sources":[],"tags":["Mergers & Acquisitions","Mega MGC Coffee","HAI TAI HTB","LG Household & Health Care"],"body_markdown":"[Mega MGC Coffee](https://akta.pro/company-profiles/000oovr/mega-mgc-coffee), South Korea's largest coffee chain, is bidding for Haitai HTB, the beverage unit [LG Household & Health Care](https://akta.pro/company-profiles/0005yny/lg-household-health-care) is selling, in a deal LG H&H hopes will fetch about 300 billion won ($226 million). [Naver](https://n.news.naver.com/mnews/article/044/0000291073) reported the shortlist and the price.\n\nMega MGC Coffee is a South Korean specialty coffee franchise chain operating 4,375 stores nationwide, offering 100% Arabica coffee under a franchise model, operated by MGC Global Co., Ltd. Haitai HTB is the beverage unit LG Household & Health Care is selling, though LG H&H is keeping separate its Coca-Cola bottler.\n\n## Mega MGC Coffee and Godo Partners Make Haitai HTB Shortlist\n\nMGC Global and private equity firm Godo Partners have made the shortlist for Haitai HTB, with a main bid looming but no date yet disclosed. Should MGC Global prevail, it is expected to draw on Haitai's plants and logistics network to produce cup coffee and bottled drinks.\n\n\"With a nationwide franchise logistics network and strong cash generation, Mega Coffee has emerged as a key strategic investor in F&B deals,\" one industry official said.\n\nFunding is unlikely to be the obstacle. Parent company Wooyoon, which holds 82.3 percent of MGC Global, had 195.1 billion won in cash and short-term financial instruments at the end of last year, and Boratr held another 150 billion won in cash and liquid financial assets in the first half. Together, the two Kim-controlled firms can tap at least 350 billion won, and analysts say acquisition financing could stretch that far enough for a sizable deal.\n\nMGC Global has also lately surfaced as a potential suitor for BKR, the Korean operator of Burger King and Tim Hortons, after sale advisers Deutsche Bank Securities and Lazard Korea floated the business to the coffee chain, according to investment banking sources. Affinity Equity Partners, which owns BKR, is even mulling a carve-out of Tim Hortons, which would spare Mega a clash with its core business, the sources added.\n\n\"The Haitai HTB outcome, and the money it requires, will decide whether Mega joins the Burger King race,\" another industry observer noted.\n\n## Mega MGC Coffee's Cash and Store Count\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Mega MGC Coffee is reportedly bidding for Homeplus Express, a 293-store supermarket unit with approximately $730 million in 2024 revenue, as part of its court-supervised restructuring acquisition. The same records show the operating entity was renamed from Annhouse to MGC Global Co., Ltd. in January 2026, formalizing the brand's corporate identity around the Mega MGC Coffee franchise.\n\nMega MGC Coffee's profile lists 4,375 stores open as of June 25, 2026, and a 2021-07 series unknown funding round with one investor.\n\n## Mega MGC Coffee's Earlier 2026 Moves\n\nIn September 2026, Mega MGC Coffee's two new autumn lattes, House Milk Latte and Caffeine-Free Orzo Latte, sold 500,000 cups in one week, Nate News reported. As of the 9th, 390,000 House Milk Latte and 110,000 Caffeine-Free Orzo Latte were sold, with the latter outperforming existing decaffeinated lattes.\n\nIn August 2026, Wise App and Retail ranked the Mega Coffee app among the largest by monthly active users and estimated payment amounts for major cafe brands' mobile apps in July, with payment amounts just below Starbucks, Platum reported. In July 2026, Mega MGC Coffee announced the launch of 6 new summer menu items themed \"Chilling Summer Nights,\" featuring 4 drinks and 2 food items under a \"K-Summer Special\" concept, Nate News reported.\n\n## What Comes Next for the Haitai HTB Sale\n\nLG H&H hopes the Haitai HTB deal will fetch about 300 billion won, with a main bid looming but no date yet disclosed. Mega MGC Coffee opened its 4,500th outlet this month and has expanded abroad with stores in Mongolia and Cambodia, while Japan is under review and a US store is reportedly on the way.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}