# Lidl GB to give 100 shoppers a £600 Middle of Lidl Blue Card

> Lidl GB will give 100 Lidl Plus members a £600 Middle of Lidl Blue Card, worth £50 a month for a year, through a quiz open from October 21 to 31.

- Published: 2026-10-21T00:08:39+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-21/lidl-gb-middle-of-lidl-blue-card
- Source: [EIN Presswire](https://www.einnews.com/article/951083045/live)

## Key takeaways

- Lidl GB will issue 100 limited-edition Middle of Lidl Blue Cards, each worth £600 in total.
- Winners get £50 a month for a year to spend on Middle Aisle products.
- The quiz runs on the retailer's website from October 21 to 31 for Lidl Plus members.

[Lidl GB](https://akta.pro/company-profiles/00t5s5x/lidl-gb) will launch a limited-edition Middle of Lidl Blue Card worth £600, giving 100 Lidl Plus members £50 a month for a year to spend on Middle Aisle products. The retailer said winners will be chosen by ballot after a quiz on its website between October 21 and 31.

## How the Middle of Lidl Blue Card Works

Shoppers must take a quiz to prove their Middle Aisle knowledge, according to the [EIN Presswire](https://www.einnews.com/article/951083045/live) report. Winners are selected through a ballot after correctly identifying real Middle of Lidl products. Only 100 personalised cards are available. The quiz is open to Lidl Plus users who visit www.areyoualidlknowitaisle.co.uk between October 21 and 31.

Lidl says the Blue Card is a way to thank loyal customers who make the Middle Aisle a "much-loved" part of the shopping experience. Joanna Gomer, marketing director at Lidl GB, said: "We wanted to celebrate Lidl's biggest fans and give something back, so we created the Middle of Lidl Blue Card." Gomer added: "Whether they're heading straight to the Middle of Lidl for the latest drop, know all the Lidl lore or make a regular trip to the MoL on Thursdays and Sundays, the card is our way of recognising the fans who make the Middle Aisle such a much-loved part of the Lidl shopping experience."

Alongside the card, Lidl recently launched a loyalty programme for pet owners. Max & Mila's World launched on October 15 and features exclusive coupons on food and essentials, branded partner offers and prizes. Shoppers can sign up their pets by filling in their cat or dog's name, date of birth and size. Lidl said the in-app club comes as it welcomes the Max & Mila's World range to stores, a new brand bringing together pet nutrition and Lidl's low prices. The range includes Essential, Advanced and Gourmet pet food, starting from 39p.

## Lidl GB's Store and Sales Position

Lidl GB is the UK's fifth-largest supermarket with an 8.6% market share, overtaking Morrisons at 8.3%, according to akta.pro [company records](https://akta.pro/company-data). The same records show 8.8% year-on-year sales growth in the 12 weeks to May 17 2026, sales of £11.7 billion for the year to February 2025, and profits of £156.8m for FY2024/25. Lidl GB operates approximately 1,000 stores across Great Britain with more than 35,000 employees, and is led by CEO Ryan McDonnell and chief customer officer Louise Weise.

## Earlier Lidl GB Product Launches

Lidl's recent launches include a LIVARNO LED Table Lamp in stores from October 22 at £7.99, available in black or white and sold only in stores, EIN Presswire reported. The Silvercrest Ultrasonic Cleaner goes on sale from October 25 for £12.99, offering 48,000 cycles per second for items like jewellery and dentures, with a 500ml tank and a timer. Lidl also launched ESMARA Men's Navy Joggers at £10 across more than 1,000 stores from October 18, made of 75% recycled polyester and 25% cotton with a fleece lining.

## What Happens After the Quiz

Winners will be selected through a ballot after the quiz closes on October 31. The 100 personalised cards give each winner a full year to spend £50 a month on Middle Aisle products.

## Companies in this story

- [Lidl GB company profile](https://akta.pro/company-profiles/00t5s5x/lidl-gb) · website: https://www.lidl.co.uk

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