KAYALI Adds Yum Vanilla Cupcake | 108 to Its Dessert-Inspired Fragrance Line

KAYALI will launch Yum Vanilla Cupcake | 108 Eau de Parfum globally on October 30, 2026, a gourmand fragrance created by founder Mona Kattan. The scent arrives in 50ml, 100ml and 10ml sizes priced at $105, $150 and $32. PR Newswire carried the announcement on October 21, 2026.

KAYALI's Third Yum Collection Fragrance

Yum Vanilla Cupcake | 108 is the third addition to the Yum Collection, following Yum Pistachio Gelato | 33 and Yum Boujee Marshmallow | 81. The fragrance family is Warm & Spicy, with a Warm & Gourmand scent type. Its top notes are lemon sugar, rainbow sprinkles and pink pepper; middle notes are white caramel, coconut flakes, sweet milk and buttercream; dry notes are vanilla frosting, white amber and the KAYALI Signature Accord.

"Cupcakes have always felt like little celebrations of life, from the everyday wins to the big moments we remember forever. Vanilla was my first scent memory, and it's always been so comforting and familiar to me, so I wanted to create a fragrance that speaks to those moments and captures that same feeling of nostalgia and joy," Kattan said.

Clement Gavarry, Principal Perfumer at dsm-firmenich, described the brief: "Creating Yum Vanilla Cupcake | 108 meant capturing the delicious rush of stepping inside your favorite bakery—warm cakes fresh from the oven, clouds of buttercream, and that first irresistible taste of frosting. But more than that, we wanted to bottle the emotional memory: the joy of celebration itself."

The fragrance launches online at KAYALI.com and online and in-store at Sephora and selected retailers across 30 countries. A limited-edition 50ml sprinkle bottle is planned for the festive season. The campaign stars Kattan alongside KAYALI BFFs Paul Fino, Emily LulaMay, Daim Algow, Unice Wani, Maryam Warda, Layanne Bacchi and Bao Tran.

KAYALI's dsm-firmenich Partnership Record

According to akta.pro company records, KAYALI launched Boujee Kitty Caramel Milk | 22 globally in July 2026, a community-driven product developed with dsm-firmenich that began as an April Fool's joke and became a real SKU based on consumer demand. The same records list dsm-firmenich as a leading perfumery house providing master perfumers for KAYALI fragrance development, with work on the Freedom Musk Collection. KAYALI was founded in 2018 and ships to eight countries.

KAYALI's Recent Launch Run

KAYALI launched its YUM Lip & Body Collection through a five-stop Café Tour at college campuses in September 2026, welcoming 3,689 consumers and influencers, PR Newswire reported. That month KAYALI also entered China through an exclusive Sephora partnership rolling out across more than 300 stores and digital platforms, according to PR Newswire. In September 2026, Malaysia Latest News reported that Kayali would bring its first lip and body care line to Sephora Malaysia on September 30, with body creams and lip balms priced at RM280 and RM145.

Yum Vanilla Cupcake's October 30 Debut

Yum Vanilla Cupcake | 108 launches globally on October 30, 2026, online at KAYALI.com and at Sephora and selected retailers across 30 countries. A limited-edition 50ml sprinkle bottle follows for the festive season.