Inspired Entertainment Becomes First Third-Party Content Provider on Massachusetts iLottery

Inspired Entertainment launched its Virtual Sports content on the Massachusetts Lottery's iLottery platform on October 21, 2026, making Post Time Payout available to players. Stock Titan reported the launch, which makes Inspired the first third-party game content provider on the platform.

Inspired's Post Time Payout Goes Live in Massachusetts

Inspired Entertainment launched its Virtual Sports content on the Massachusetts Lottery's recently launched iLottery platform, making Post Time Payout available to players. Post Time Payout is Inspired's virtual horse racing product and a top performer within its Virtual Sports portfolio. The content is delivered through Aristocrat Interactive's proprietary aggregation platform, Fusion.

"We are delighted to work with the Massachusetts Lottery and Aristocrat Interactive to bring our Virtual Sports content to Massachusetts," said Brooks Pierce, President and Chief Executive Officer of Inspired Entertainment. "Becoming the first third-party content provider to launch on the iLottery platform is an important milestone for Inspired and reflects the strength of our Virtual Sports portfolio and the growing opportunity for these products within the North American lottery market."

Massachusetts Lottery selected Aristocrat Interactive to provide its first-ever iLottery program, which launched in July 2026. Aristocrat Interactive launched eInstant games with the Kentucky Lottery under a five-year agreement, with the first game, The Lamp, already popular in the US, Gaming Intelligence reported on October 20, 2026.

"We're excited to expand our digital offerings with Inspired's Virtual Sports content and provide our players with new ways to enjoy Lottery games," said Mark William Bracken, Executive Director of the Massachusetts State Lottery. "As we continue to build our iLottery offering, adding innovative and proven content is an important part of delivering a compelling experience for our players."

"We're pleased to welcome Inspired as the first third-party content provider to launch on the Massachusetts Lottery's iLottery platform," said Chris Shaban, Managing Director, iLottery at Aristocrat Interactive. "Inspired brings a strong track record in Virtual Sports, and its content is a valuable addition as we continue to expand the range of digital experiences available through the platform."

Inspired's Virtual Sports Distribution Deals

According to akta.pro company records, Inspired signed a SaaS distribution agreement with Playtech in April 2026 for its Virtual Sports portfolio across more than 50 regulated jurisdictions via Playtech's Sportsbook platform. The company also has a partnership with Sisal Şans in Turkey for its NBA Re-Play Virtual Sports game, available across multiple online platforms including Milli Piyango Online and Electronic Platform Dealers. Inspired reported $304.1 million in revenue for fiscal year 2025, with 69% generated from UK operations.

Earlier Inspired Entertainment Product Rollouts

In August 2026, Inspired initiated the rollout of its Virtual Sports content via a SaaS agreement with Playtech, contributing to a 15% year-over-year increase in Interactive revenue, which reached $15.7 million in Q2, Pulse 2.0 reported. In September 2026, Inspired said it was disappointed by Brazil's ban on regulated online betting and gaming, which will impact its revenue contribution, Seeking Alpha reported. The company expects to update its 2026 outlook after Q3 results, with no reversal assumed.