iLoveToCreate.com Opens as One Online Craft Destination for Tulip, Aleene's and Puffy

iLoveToCreate.com launched in October 2026 as a single online destination for craft-aisle brands including Tulip, Aleene's, COLORSHOT, Puffy, Scribbles, Create Basics, #BeYou, Fabric Fusion and Liquid Fusion, the company said. PRLog published the announcement on October 21, 2026.

How the iLoveToCreate.com Site Works

Visitors to iLoveToCreate.com can begin with a project, a technique, a product or an idea, then move across brands to find supplies, according to the announcement. The site places everything a maker selects into one cart and one checkout. Tulip products, previously sold elsewhere, now sit alongside Aleene's, Puffy and COLORSHOT on the same site.

"iLoveToCreate is about the action after 'I love to…' I love to paint, dye, decorate, or personalize. It is about making something completely your own," said Josh Duart, E-commerce Merchandising Manager. "The site gives people one place to explore what they love to create and discover what they might want to try next."

Tawni Buhler, Vice President of Marketing at Plaid Enterprises and iLoveToCreate, described the aim of the design. "There's no single way to be creative," Buhler said. "Part of the magic of the craft aisle is going in for one thing and leaving inspired by something you never expected. We wanted to bring that same sense of discovery to iLoveToCreate and give people even more ways to see what they could make next."

The announcement names beginners, seasoned crafters and spontaneous DIYers as the audience, and lists dyeing, painting, decorating, gluing and embellishing among the activities the site covers. The company said the site offers grand opening savings.

iLoveToCreate's Brand Portfolio and Reach

iLoveToCreate is a privately held consumer goods company based in Fresno, California, according to akta.pro company records. The same records describe a portfolio of more than 1,500 stock keeping units across seven craft brands, with products distributed to more than 35 countries through international retail and distribution partnerships. The records list Tom Russo as President and CEO and give a headcount range of 251 to 500.

Earlier iLoveToCreate Moves

In April 2026, the Tulip brand marked its 50th anniversary, according to the same records. In July 2024, iLoveToCreate deepened a retail partnership with Michaels through in-store Make Break events featuring Tulip products, hosted by influencer Elizabeth Prichard-Jones, who posts as @thecountrypeony. Tom Russo was appointed President and CEO effective June 18, 2024.