# Bubs Australia Returns Infant Formula to Vietnam Shelves After Packaging Refresh

> Bubs Australia relaunches infant formula in Vietnam after packaging updates, resuming distribution through HC Pharma and hosting a Hanoi nutrition conference.

- Published: 2026-10-21T01:54:53+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-21/bubs-australia-vietnam-infant-formula-relaunch
- Source: [EIN Presswire](https://www.einnews.com/article/951106567/live)

## Key takeaways

- Bubs Australia relaunched its infant formula products in Vietnam after completing packaging updates to meet local labelling requirements.
- Distribution resumed through Bubs' exclusive local partner HC Pharma.
- Bubs hosted its New Trends in Nutrition scientific conference in Hanoi, bringing together healthcare professionals, nutrition experts and industry partners.

[Bubs Australia](https://akta.pro/company-profiles/0003mlf/bubs-australia) has relaunched its infant formula products in Vietnam, with products back on shelves and sales resuming in the market. The company said the relaunch restores its presence in Vietnam following the completion of required packaging updates to meet local labelling requirements. The details were reported by [EIN Presswire](https://www.einnews.com/article/951106567/live).

## Bubs Australia's Vietnam Relaunch and Hanoi Conference

Vietnam remains an important market within Bubs' Rest of World segment, and the return of products to shelves restores the company's ability to participate in growth opportunities in the market. The relaunch follows the completion of a packaging refresh to satisfy Vietnam's labelling requirements, allowing Bubs' products to return to shelves and resume distribution through its exclusive local partner, HC Pharma.

To mark the occasion, Bubs hosted its New Trends in Nutrition scientific conference in Hanoi, bringing together healthcare professionals, nutrition experts and industry partners to discuss emerging developments in infant and child nutrition, including the role of goat milk nutrition.

Chris Lotsaris, general manager – Australia and Rest of World at Bubs, said the relaunch represented an important milestone for the company and reflected Bubs' long-term commitment to the Vietnamese market. "Vietnam is an important market for Bubs and we are delighted to be back on shelves. The successful completion of the regulatory requirements and our return to market mark the beginning of an exciting new chapter for Bubs in Vietnam," Lotsaris said. "Our relaunch event reflected the values that underpin the Bubs brand, with a focus on science, quality and meaningful engagement. We look forward to working closely with HC Pharma to continue growing our presence in the market and delivering premium, Australian-made nutrition products to Vietnamese families."

## Bubs Australia's Financial Position

According to akta.pro [company records](https://akta.pro/company-data), Bubs upgraded FY26 full-year guidance to A$120-125M revenue and A$9-11M EBITDA in March 2026, following H1 FY26 revenue of A$55.5M, up 14% year-on-year. The same records show Bubs is expanding its US goat infant formula retail footprint from 5,500 to over 8,500 stores, building on US revenue growth of 48% year-on-year to A$34.2M in H1 FY26, which represented 62% of group revenue. Bubs executed a cost restructuring alongside revenue growth, reducing operating expenses while delivering gross margin above 50% guidance in H1 FY26 and a turnaround to A$4.4M underlying EBITDA from a prior-period A$0.7M loss.

## Bubs Australia's Recent Milestones

In September 2026, Bubs Australia received permanent FDA approval to supply three infant formula products to the US market, making it the only Australian infant formula brand authorized for permanent US supply, according to Yahoo. The company reported FY2026 revenue of AUD112 million, up 9.2% year-on-year, with US sales rising 24% to 59% of total, Yahoo reported. In July 2026, Bubs Australia appointed Chris Rowe as its new chief financial officer, replacing Naomi Verloop who resigned in February 2025, Food & Drink Business reported.

## Companies in this story

- [Bubs Australia company profile](https://akta.pro/company-profiles/0003mlf/bubs-australia) · website: https://www.bubsaustralia.com

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