# Boiron Launches Flu Season Campaign for Top-Selling Oscillococcinum

> Boiron USA kicks off its Flu Season 101 campaign with a New York media event for Oscillococcinum, the top-selling flu relief product in January 2026.

- Published: 2026-10-21T18:07:50+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-21/boiron-oscillococcinum-flu-season-campaign
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/oscillococcinum-by-boiron-helps-americans-get-ready-for-flu-season-302915029.html)

## Key takeaways

- Boiron USA is promoting Oscillococcinum during cold and flu season with a media event at the New York Academy of Medicine.
- Oscillococcinum 30-dose was the no. 1-selling flu relief product in Circana-tracked MULO+ retail channels in January 2026.
- The product is available at major retailers nationwide, including Target, Walmart, Walgreens and Amazon.

[Boiron](https://akta.pro/company-profiles/000686i/boiron) USA is promoting its Oscillococcinum flu relief product during cold and flu season with a media event featuring Erin Lichy and Dr. Ken Redcross, the company said on October 21, 2026. The campaign aims to educate consumers on early symptom recognition and preparation, according to [PR Newswire](https://www.prnewswire.com/news-releases/oscillococcinum-by-boiron-helps-americans-get-ready-for-flu-season-302915029.html).

## Boiron's Take a Sick Day Event

Boiron is presenting "Take a Sick Day with Boiron" at the New York Academy of Medicine, an exclusive media and influencer event designed to help attendees expand their flu knowledge before the season peaks. Joining Boiron medical advisor and board-certified internal medicine physician Dr. Ken Redcross is entrepreneur and television personality Erin Lichy, who will share her experience balancing work, family and sick-day season.

"As a busy entrepreneur and mom, I know how tempting it can be to keep going when you aren't feeling well," Lichy said. "When it comes to flu, I've learned that sometimes the best thing you can do for yourself and your family is to identify your symptoms and treat yourself early."

Dr. Redcross said studies have examined Oscillococcinum's ability to reduce the duration and severity of flu-like symptoms when taken at the first sign. "The sooner you recognize those telltale symptoms, including body aches, headache, fever, chills and fatigue, the sooner you can take Oscillo to help relieve them," he said.

The event is part of Boiron's broader Flu Season 101 campaign, a season-long initiative designed to help consumers better understand flu symptoms, recognize when to act and how to prepare for the season ahead. Oscillococcinum is available at major retailers nationwide both online and in stores, including Target, Walmart, Walgreens and Amazon.

## Boiron's Recent Product and Partnership Moves

According to akta.pro [company records](https://akta.pro/company-data), Boiron launched five new product SKUs in 2025, including Chestal Cold & Cough Meltaway Pellets, NauseaCalm On the Go Pellets, Camilia Bedtime Liquid Doses, MotionCalm On the Go Pellets, and a Ruta Multi-Pack for eye fatigue. The same records show Boiron partnered with Dr. Elana Roumell, known as "The Doctor Mom," to launch an exclusive co-branded Homeopathy Essentials Kit, extending distribution into the pediatric homeopathy community. Boiron also expanded its Boiron+ Rewards loyalty program with tiered membership, birthday rewards, and exclusive member discounts.

## Oscillococcinum's Retail Availability

The product has been used for more than 80 years and is available in 35 countries worldwide, according to akta.pro company records. Boiron was founded in 1932 by twin brothers and pharmacists Jean and Henri Boiron.

## Companies in this story

- [Boiron company profile](https://akta.pro/company-profiles/000686i/boiron) · website: https://www.boironusa.com

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