Asha Enterprises and Europcar Oman Support Free Mammogram Screenings for 60 Women in Muscat

More than 60 women received free mammogram screenings during a three-day campaign in Muscat from 11-13 October 2026, supported by Asha Enterprises LLC and Europcar Oman. The campaign, held at The Diplomatic Club as part of Breast Cancer Awareness Month, was organized with the Oman Cancer Association. EIN Presswire reported the initiative.

Asha Enterprises and Partners Deliver Muscat Screenings

Asha Enterprises LLC is a privately held, family-controlled Omani holding company operating restaurants, exclusive franchises of Europcar, WHSmith and Travelex, a security-systems integrator, an interiors and contracting arm, and the Havas Oman advertising joint venture, according to company records. The campaign brought together strategic partners The Diplomatic Club Oman, American Chamber of Commerce in Oman, British Business Forum Oman and Indo Gulf and Middle East Chamber of Commerce, alongside Crowe as Auditing Partner and Mumtaz Mahal as Hospitality Partner.

Dr. Wahid Ali Said Al Kharusi, President and Chairperson of the Oman Cancer Association, said: "Early detection-through repeated regular examination plays a vital role in improving breast cancer outcomes. By making mammogram screenings accessible and encouraging women to take that important first step, initiatives such as this help strengthen awareness and preventive healthcare within the community. We value the continued collaboration of our corporate and community partners."

Nitin Sapre, Group CEO of Asha Enterprises LLC, said: "At Asha Enterprises and Europcar, we believe that business success carries a responsibility to contribute meaningfully to society. Healthcare awareness is an important part of that commitment. Through initiatives like these, we hope to encourage more women to prioritise their health and take proactive steps towards early detection. We are grateful to our partners for making this shared commitment possible."

Charm Majolica, Director of The Diplomatic Club, said giving back to the community is at the heart of what the club stands for and that meaningful partnerships should create a lasting, positive impact. Rebecca Olson, CEO of AmCham Oman, said strong business communities are built through a shared commitment to society's well-being. Maggie Jeans, Director of British Business Forum Oman, said access to screening turns awareness into action. Davis Kallukaran, Founder Director of INMECC and Crowe Oman, said corporate responsibility includes investing in community health and welfare.

Asha Enterprises' Broader Business Footprint

Asha Enterprises was founded in 1984 and launched Mumtaz Mahal Restaurant in Muscat the same year, according to akta.pro company records. The company has an established presence in Oman spanning retail, projects and communications, and Mumtaz Mahal has won the Oman Today Restaurant Awards nine times. Europcar Oman won the Customer Service Award from Rentalcars.com at Muscat International Airport in 2022, the same records show.

Europcar Oman's CSR Recognition

Europcar Oman & Bahrain's community initiatives in healthcare, education, environmental sustainability and community development were recognized with the Leadership in CSR in Car Rental Services Award at Shabiba Jawa'iz Basma 2026, the report said.