# XS.com Appoints Mariana Higa as Regional Marketing Director for Latin America

> XS.com appointed Mariana Higa as regional marketing director for Latin America on October 20, 2026, tasking her with campaigns.

- Published: 2026-10-20T05:57:24+00:00
- Section: Leadership
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-20/xs-com-mariana-higa-latam-marketing-director
- Source: [EIN Presswire](https://www.einnews.com/article/950886417/live)

## Key takeaways

- XS.com appointed Mariana Higa as Regional Marketing Director for Latin America on October 20, 2026.
- Higa joins from Vantage Markets, where she was Regional Manager, CR Growth, and previously worked at HFM and Exness.
- Maria Pesca, XS.com's Regional Director for Latin America, said the company's LATAM approach must reflect the diversity of regional markets and audience expectations.

[XS.com](https://akta.pro/company-profiles/00047p4/xs-com) appointed Mariana Higa as regional marketing director for Latin America on October 20, 2026, putting dedicated leadership behind its brand push across the region. The company said Higa brings more than a decade of experience in financial services marketing, business development and partnerships. She most recently served as Regional Manager, CR Growth at Vantage Markets.

## Higa's Marketing Mandate at XS.com

Higa will oversee promotional campaigns, sponsorships, marketing materials and industry events, according to [EIN Presswire](https://www.einnews.com/article/950886417/live). She will coordinate with sales, marketing and compliance teams to align activities with local market needs and current regulations. Her responsibilities also include measuring campaign performance, optimizing marketing spend and developing relationships with industry stakeholders and media partners.

At Vantage Markets, Higa led regional campaigns, sponsorship initiatives and industry events across Latin America, and her role included budget management, vendor negotiations, performance analysis and cross-functional coordination. Earlier in her career she held business development and account management roles at HFM and Exness, focused on partner acquisition, relationship management and business growth across LATAM.

Maria Pesca, XS.com's Regional Director for Latin America, said the company's LATAM approach must reflect the diversity of regional markets and audience expectations. Pesca said Higa's experience in campaign delivery, sponsorships and regional operations should support a marketing strategy built on deeper local market understanding.

## XS.com's Latin America Records

XS.com concluded a Latin American regional tour with a private event in Medellín in June 2026, following earlier events across Peru, Mexico and Colombia to strengthen its partner and trader community in the region, according to akta.pro [company records](https://akta.pro/company-data). The broker was founded in 2010 in Australia and has operated for over 15 years in fintech and financial services, the same records show. XS.com holds nine regulatory licenses globally, including from ASIC Australia, CySEC Cyprus and FSCA South Africa.

## Earlier XS.com Leadership Appointments

XS.com appointed Maria Pesca Santos as its LATAM Regional Director in July 2026, based in Colombia, Fxnewsgroup reported. Santos previously served as Marketing Manager for LATAM at Tradeview Markets and brings experience from the online gaming sector. In June 2026, XS.com appointed Omar Alaa as MENA Marketing Director to strengthen regional marketing leadership, overseeing campaign execution, digital performance optimization and audience engagement across the Middle East and North Africa, Zawya reported. XS.com promoted Despina Iapona to Group Director of Brand in August 2026, tasked with leading the global strategic direction of its brand, Fxnewsgroup reported.

## Higa's Campaign Rollout

XS.com said Higa will work with the team to launch campaigns and partnerships intended to create a lasting impact in the markets the company serves.

## Companies in this story

- [XS.com company profile](https://akta.pro/company-profiles/00047p4/xs-com) · website: https://www.xs.com

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