{"url":"https://newsforagent.com/news/2026-10-20/walkers-gold-premium-crisp-range","markdown_url":"https://newsforagent.com/news/2026-10-20/walkers-gold-premium-crisp-range.md","title":"Walkers launches Gold crisps at £2 with four flavours","headline":"Walkers launches Gold premium crisp range with four flavours at £2 per 140g bag","description":"Walkers launched its Gold crisp range with four flavours at £2 for a 140g sharing bag, with three available now and a Tesco exclusive to follow.","section":"Product Launches","published_at":"2026-10-20T08:38:15+00:00","modified_at":"2026-10-20T08:38:15+00:00","author":"News Desk","key_takeaways":["Walkers launched the Gold crisp range with four flavours, priced at £2 for a 140g sharing bag.","Sea Salt & Olive Oil, Black Truffle and Mature Cheddar & Onion are available at Morrisons and on Ocado now.","Apple Cider Vinegar & Sea Salt will be exclusive to Tesco soon, and the range becomes a permanent addition to the Walkers portfolio."],"companies":[{"name":"Walkers","is_primary":true,"profile_url":"https://akta.pro/company-profiles/000cqfy/walkers","website":"http://walkers.co.uk"}],"source":{"publisher":"EIN Presswire","title":"Walkers launches new premium crisp range with 4 flavours in supermarkets","url":"https://www.einnews.com/article/950909317/live"},"other_sources":[],"tags":["Product Launches","Walkers"],"body_markdown":"[Walkers](https://akta.pro/company-profiles/000cqfy/walkers) has launched a premium crisp range called Walkers Gold, with four flavours and a recommended retail price of £2 for a 140g sharing bag. The crisps are slow-cooked with a thinner cut and more folds, and the range will be available nationwide over the coming weeks, [EIN Presswire](https://www.einnews.com/article/950909317/live) reported.\n\n## What Walkers Gold Contains\n\nThree flavours are available at Morrisons stores and on the Ocado website now. Sea Salt & Olive Oil combines sea salt with aromatic olive oil inspired by the Mediterranean, Black Truffle is infused with rich black truffle, and Mature Cheddar & Onion uses full-bodied mature cheddar from the heart of Somerset with sweet onion.\n\nA fourth flavour, Apple Cider Vinegar & Sea Salt, is part of the range and will be exclusive to Tesco soon. Walkers said the packaging is premium, with customers able to see a gold interior as they reach into the packet. The company confirmed the Gold range will be a permanent addition to its crisp portfolio.\n\nWayne Newton, senior marketing director of Walkers Snacks at PepsiCo, said: \"Walkers Gold does exactly what the name promises.\" He said the quality of the crisps, the premium ingredients and flavours, and the gold packaging were designed to deliver something special, adding: \"We're so excited to give consumers another reason to love Walkers and to bring something new to the crisp aisle – offering a little luxury at an affordable price and still delivering the taste and crunch they know and love from Walkers.\"\n\nWalkers' other ranges include Oven Baked, Lightly, Max and Sensations, alongside classic flavours such as Ready Salted, Cheese & Onion, Prawn Cocktail, Roast Chicken, Smoky Bacon and Salt & Vinegar.\n\n## Walkers' Recent Product Moves\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Walkers featured its supply chain partnership with Janaways' Farm in a Channel 4 documentary in February 2026, supporting its British potato sourcing. The same records show a Hot Honey crisp variant launched in February 2026 alongside a broader brand rebrand, and World Cup 2026-themed products and packaging developed for the US, Canada and Mexico tournament.\n\n## Earlier Walkers Launches This Autumn\n\nOn October 19, 2026, Morrisons launched two limited-edition Walkers flavours, Pigs in Blankets and Crispy Roast Potatoes, which drew mixed reactions and over 180 likes on Facebook, EIN Presswire reported. Thegrocer reported on October 14, 2026 that Walkers launched the Gold range with four premium-inspired flavours at £2 per 140g, with three available across grocery, convenience and wholesale and Cider Vinegar & Sea Salt exclusive to Tesco from 4 November. Metro reported on August 31, 2026 that Walkers launched Salt & Pepper Chicken and Grilled Cheese & Chilli Jam from its Do Us A Flavour campaign, with only one becoming permanent based on sales and winners receiving up to £500,000.\n\n## Tesco Launch Date for Cider Vinegar Flavour\n\nThegrocer reported that the Cider Vinegar & Sea Salt flavour launches exclusively in Tesco from 4 November.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}