{"url":"https://newsforagent.com/news/2026-10-20/u-by-emaar-visa-gcc-rewards-card","markdown_url":"https://newsforagent.com/news/2026-10-20/u-by-emaar-visa-gcc-rewards-card.md","title":"U by Emaar and Visa Sign 10-Year GCC Rewards Card Deal","headline":"U by Emaar and Visa Sign 10-Year Co-Branded Credit Card Partnership Across the GCC","description":"U by Emaar and Visa signed a 10-year partnership to launch a co-branded credit card with tiered rewards across the UAE, Saudi Arabia and Bahrain.","section":"Partnerships","published_at":"2026-10-20T08:56:30+00:00","modified_at":"2026-10-20T08:56:30+00:00","author":"News Desk","key_takeaways":["U by Emaar and Visa signed a 10-year co-branded partnership covering the UAE, Saudi Arabia and Bahrain.","The programme includes a tiered credit card, an invite-only tier for high-net-worth customers, and card-linking technology for real-time UPoints earn and redemption.","Visa Consulting & Analytics will support customer acquisition, engagement and portfolio performance for the programme."],"companies":[{"name":"U by Emaar","is_primary":true,"profile_url":"https://akta.pro/company-profiles/003pryk/u-by-emaar","website":"https://www.ubyemaar.com"},{"name":"Visa","is_primary":false,"profile_url":"https://akta.pro/company-profiles/00007cz/visa","website":"https://www.visa.com"}],"source":{"publisher":"EIN Presswire","title":"U by Emaar, Visa sign 10-year partnership for premium GCC rewards programme","url":"https://www.einnews.com/article/950911924/live"},"other_sources":[],"tags":["Partnerships","U by Emaar","Visa"],"body_markdown":"U by Emaar, Emaar's lifestyle loyalty programme, announced a 10-year co-branded partnership with Visa to launch a premium lifestyle rewards proposition across the UAE, Saudi Arabia and Bahrain, according to [EIN Presswire](https://www.einnews.com/article/950911924/live). The partners said the agreement covers a co-branded credit card and tiered benefits for premium, high-net-worth and ultra-high-net-worth customers in the Gulf Cooperation Council.\n\n## How the U by Emaar and Visa Card Works\n\nThe centrepiece is a co-branded credit card that lets customers earn and redeem UPoints across participating Emaar destinations through integrated payment and loyalty services. Visa will provide technical integration with the [U by Emaar](https://akta.pro/company-profiles/003pryk/u-by-emaar) loyalty programme and app, using card-linking technology and application programming interfaces to support real-time points accumulation and redemption across Emaar properties and digital channels.\n\nThe programme will feature a tiered card offering, with benefits expected to include travel privileges, access to airport lounges worldwide, premium dining offers, dedicated concierge services and exclusive lifestyle experiences. An invite-only tier is planned for selected customers, with enhanced travel, lifestyle and concierge benefits for high-net-worth individuals. The partners said the agreement is structured for long-term regional scalability, with opportunities to expand across additional markets through [Visa](https://akta.pro/company-profiles/00007cz/visa)'s international network and market expertise.\n\nDevendar Agarwal, Visa's CEMEA Head of Global Clients, Tech Partners and Merchant Business & GCC Acceptance, said: \"Consumers increasingly expect seamless experiences that connect payments, rewards and everyday lifestyle spending. Through this long-term partnership with U by Emaar, we are combining Visa's global payments expertise, technology and analytics capabilities with a leading lifestyle ecosystem to deliver greater value for premium customers across the GCC.\"\n\nHakan Keskin, Head of Hospitality at Emaar Hospitality Group, said: \"Partnering with Visa is a defining milestone in the evolution of U by Emaar. This is not simply a co-branded card, it is a holistic, decade-long commitment to delivering the most premium, seamlessly integrated lifestyle rewards experience in the region.\"\n\n## U by Emaar's Existing Visa and Emirates NBD Ties\n\nAccording to akta.pro [company records](https://akta.pro/company-data), U by Emaar signed a core partnership with Visa in 2026 offering cardholder-exclusive savings of up to 35% on stays at Address Hotels and Vida Hotels, up to 30% off wellness treatments and 15% off VEO fitness day passes. The same records show a 2024 co-branded credit card portfolio with Emirates NBD, spanning Family, Signature, Infinite and Visa Infinite Emirati cards, with annual fees ranging from free to AED 1,575. U by Emaar operates across the UAE, Saudi Arabia, Bahrain and Turkey, with multi-currency support for AED, BHD, SAR and TRY, and a four-tier membership structure of Black, Silver, Gold and Platinum.\n\n## Visa Consulting & Analytics Support\n\nVisa Consulting & Analytics will support the programme with data-driven insights aimed at improving customer acquisition, engagement and overall portfolio performance, the partners said.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}