# Only Digital PR Launches Specialist Campaigns for AI and Traditional Search Visibility

> Only Digital PR launched four campaign types to earn editorial coverage and backlinks, helping brands build authority in ChatGPT and Google AI Overviews.

- Published: 2026-10-20T06:42:33+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-20/only-digital-pr-ai-search-campaigns
- Source: [EIN Presswire](https://www.einnews.com/pr_news/950136296/only-digital-pr-launches-specialist-campaigns-to-build-brand-authority-in-ai-and-traditional-search)

## Key takeaways

- Only Digital PR launched a specialist digital PR campaign service covering traditional and AI search, including ChatGPT and Google AI Overviews.
- The service offers four campaign types: data-led, reactive, expert commentary, and creative digital PR.
- Co-Founder and Director James Owen said AI has changed how search works and brands need authority beyond their own websites.

[Only Digital](https://akta.pro/company-profiles/0021zfj/only-digital) PR has launched a specialist digital PR campaign service to help businesses build brand authority in traditional and AI search, including ChatGPT and Google AI Overviews. The Cheltenham-based agency announced the service on October 20, 2026, according to [EIN Presswire](https://www.einnews.com/pr_news/950136296/only-digital-pr-launches-specialist-campaigns-to-build-brand-authority-in-ai-and-traditional-search).

## Four Campaign Types for Earned Coverage

Only Digital PR's service offers four campaign types: data-led digital PR, reactive digital PR, expert commentary, and creative digital PR. Data-led campaigns are based on original research, data, surveys, stats, or industry analysis. Reactive campaigns respond to trending topics and breaking news where expert commentary or expertise is valued. Expert commentary campaigns position clients as credible industry experts, while creative campaigns are built around original concepts to earn editorial placements.

The agency said the launch responds to changing consumer behaviour in finding brands online. Search is no longer just about Google results, and businesses need to think about how their brand is represented in third-party sources that shape AI results. The campaigns focus on securing genuine editorial coverage, authoritative brand mentions, and high-quality backlinks.

James Owen, Co-Founder and Director of Only Digital PR, said: "AI has changed the way search works and how people use it. It's more important than ever for brands to build genuine authority that goes past what's on their own websites."

Owen added: "Our campaigns are designed to create stories that journalists really want to cover, while helping to support wider SEO and AI search strategies."

Only Digital PR said digital PR does not guarantee AI Overviews or ChatGPT visibility, but by increasing the number of places that mention a business, its expertise, and its research, it helps build the trust signals that AI search relies on. The agency works with brands and marketing teams across a variety of industries in the UK and internationally.

## Only Digital's Company Records

According to [akta.pro company records](https://akta.pro/company-data), Only Digital is a Glasgow-based, micro-sized digital marketing agency founded in 2005. The records list its headcount range as 51-100 employees and its revenue estimate as under $1 million, with a valuation estimate of under $10 million. The company offers SEO, web design, web development, and market research services to clients.

## Availability and Next Steps

Only Digital PR's campaigns are available now, with the agency taking an earned-first approach that focuses on creating newsworthy stories and useful insights rather than purchasing links or media placements. The service is offered to brands and marketing teams in the UK and internationally.

## Companies in this story

- [Only Digital company profile](https://akta.pro/company-profiles/0021zfj/only-digital) · website: https://www.onlydigital.com

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