Meiji Milk Chocolate Turns 100 With Two New Drinks and a Tokyo Sundae

Meiji Milk Chocolate will mark its 100th anniversary in 2026 with two new chocolate drinks, Meiji Chocolate Drink and Meiji Strawberry Chocolate Drink, launching October 27, 2026 in select convenience stores and some online retailers ahead of a nationwide release on November 10, 2026, Third News reported.

What Meiji's Two Chocolate Drinks Contain

The Meiji Chocolate Drink carries a classic milk chocolate flavor, while the Meiji Strawberry Chocolate Drink combines white chocolate with strawberry. Each drink comes in a 210ml package. Meiji describes the drinks as offering a balance of flavors with a refreshing finish.

Meiji will also debut limited-edition products exclusively on Amazon.co.jp starting November 10, 2026. The Meiji Chocolate Drink Assorted Set holds 12 bottles, six of each flavor. A 100th Anniversary Limited Set includes a replica of the original 1926 Meiji Milk Chocolate alongside packaging designs from the brand's history. Meiji said the anticipated retail prices for these items are set to be reasonable.

The ufu.fes 2026 Sundae and Fujikyu Tie-Up

Meiji Milk Chocolate will partner with ufu., a dessert-focused digital media outlet, at the ufu.fes 2026 sweets festival on November 14 and 15, 2026. The event, at KABEAT in Tokyo with ticket-based entry, features the Meiji Milk Chocolate Sundae, inspired by the 1920s and crafted by pastry chef Yusaku Shibata. Shibata, who won a world competition, will use local ingredients including Kito yuzu and local nuts.

Meiji will also collaborate with Fujikyu, which is marking its own centenary, on campaigns for their 100-year milestones, including a stamp rally event.

Meiji's Recent Product Launches

Meiji launched its Meiji Bulgaria Drinkable Yogurt in Peach Flavor nationwide on October 20, 2026, a 120g PET bottle priced at 149 yen with LB81 probiotics as a specified health food, Third News reported. McDonald's and Meiji launched McFlurry Meiji Almond Chocolate on September 16, 2026, with a campaign running to October 15, 2026, Third News reported. Meiji launched Apple Yogurt and Mixed Fruit Yogurt flavors of its Balance Soft Jelly on September 14, 2026, each 125ml bottle priced at 294 yen, Third News reported.

Chocolate Launches at Tesco and Ghirardelli

Ritter Sport is adding its chocolate to 643 Tesco and Asda Express meal deals from October 2026, with Coconut and Butter Biscuit in 453 Tesco stores and Cornflakes in 190 Asda stores, EIN Presswire reported. Ghirardelli launched a Dubai-style chocolate by adapting its Squares, increasing their height to hold pistachio filling, confectionerynews.com reported. Olipop launched Pomegranate Sparkle, a limited-edition holiday soda, alongside three chocolate bars with Compartes Chocolatier retailing at $12 each, The Des Moines Register reported.