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Keep Safe Care Pivots to Multi-Unit MSA Development to Accelerate US Expansion

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Key takeaways

  • Keep Safe Care aims to deploy across the 40 largest US MSAs within two to three years, markets representing more than 60% of the US population.
  • The company has established locations in Dallas, San Antonio and Houston, completing an important phase of its Texas expansion.
  • Keep Safe Care's new strategy combines multi-unit franchises, joint ventures and company-owned locations, supported by its Private-Duty-in-a-Box software.

Keep Safe Care Corporation is pivoting to multi-unit MSA development, joint ventures and company-owned agencies to accelerate its US expansion, targeting the 40 largest US metropolitan statistical areas within two to three years, markets that together represent more than 60% of the US population. The company said it has completed an important phase of its Texas expansion with locations in Dallas, San Antonio and Houston.

Keep Safe Care's Multi-Unit MSA Strategy

Keep Safe Care provides non-medical, in-home care and develops local operations through multi-unit franchises, joint ventures and company-owned locations. Under the new strategy, the company can pursue coordinated development across an entire MSA through multi-unit franchises, joint ventures and company-owned locations, giving it more ways to establish a presence across a market than building one single-unit franchise at a time.

CEO and President Jeffrey Fry said, "due in a large part to the low start up costs in opening up a territory, we have decided to begin a strategy that combines both fielding our own corporate agencies and opening up our expansion model to strategic partnerships through joint ventures." Fry added that the company's insight into developing a multi-unit territory should accelerate growth beyond Texas into Florida, the South and Western US, and attributed this to efficiency from its Private-Duty-in-a-Box software solution.

The company's growth model is built around a caregiver-first approach that includes substantially higher pay and more autonomy for caregivers. Keep Safe Care's stated goal is to deploy across the 40 largest US MSAs within the next two to three years, and the company said its Texas locations position it to move rapidly into Florida and continue deployment in additional major markets.

Keep Safe Care's Texas and Platform Buildout

In September 2026, Keep Safe Care acquired four caregiver-recruitment websites, including HelpFindCaregivers.com and OnlyCaregivers.com, to build a national platform, with plans to integrate them with its existing network of over 64,000 caregivers and launch the platform in early 2027, according to EIN Presswire. The same month, the company announced its Dallas expansion and appointed Mychel Jones as Territory Developer, with plans to open Dallas operations, then expand into Fort Worth in November 2026 and evaluate Houston, EIN Presswire reported.

In August 2026, Keep Safe Care announced its expansion into San Antonio, Texas, and appointed Karl Nicholas as Territory Director, EIN Presswire reported. The company's model pays at least two-thirds of the client's hourly rate to caregiver wages, aiming to increase wages by 30-50% and cut operating costs by 40-55%, according to the same report.

Keep Safe Care's Fort Worth and Platform Timeline

Keep Safe Care plans to expand into Fort Worth in November 2026, following the opening of Dallas operations. The company plans to launch its national caregiver-recruitment platform in early 2027, integrating the four acquired websites with its existing caregiver network.

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