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AT&T Extends 6,623-Square-Foot Retail Lease at Rudin's 3 Times Square

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Key takeaways

  • AT&T renewed and extended its lease at Rudin's 3 Times Square for another five years, keeping 6,623 square feet of ground-floor retail space.
  • The average asking rent for Times Square retail space was $1,400 per square foot in the third quarter of 2026, according to CBRE data.
  • AT&T connects more than 100 million U.S. customers across wireless and fiber services and reported 120.1 million postpaid subscribers.

AT&T renewed and extended its lease at Rudin's 3 Times Square for another five years, keeping 6,623 square feet of ground-floor retail space in the 925,000-square-foot Midtown office tower. Commercial Observer first reported the extension. The asking rent was not disclosed.

AT&T Keeps Its Ground-Floor Space at 3 Times Square

AT&T also occupies lower-level space at the 30-story property on Seventh Avenue between West 42nd and West 43rd streets, and it moved into the space in 2008. Kevin Daly, vice president of commercial leasing at Rudin, said in a statement that "Times Square remains one of the world's most dynamic and heavily trafficked retail corridors in the world, and AT&T's renewed commitment at 3 Times Square reinforces its spot at the center of it all." Daly represented Rudin in-house alongside Craig Panzirer, senior vice president and head of office leasing at Rudin. Keron Incarnato, AT&T's vice president and general manager for the Northeast, said in a statement that the location keeps the company connected to the people, businesses and visitors who power the city. The tenant was represented by Loren Baron of CBRE, who did not immediately respond to a request for comment. The average asking rent for retail space in Times Square was $1,400 per square foot during the third quarter of 2026, according to CBRE data. The extension follows Rudin's April 2026 retail lease with jeweler Pandora, which took 4,107 square feet at 3 Times Square. Office tenants at the property include mediation firm JAMS, advertising firm Spectrum and law firm Kilpatrick Townsend & Stockton.

AT&T's Scale Behind the Times Square Lease

AT&T is a publicly traded U.S. wireless and fiber broadband carrier serving more than 100 million consumer, business, and public-safety customers across its 5G and FirstNet networks, according to akta.pro company records. The Dallas-based company, founded in 1877, reported 120.1 million postpaid subscribers, ranking third among U.S. carriers behind T-Mobile at 142.4 million and Verizon at 146.9 million. AT&T reached 32 million fiber locations at the end of 2025, with plans to exceed 40 million by the end of 2026 following the Lumen acquisition and a target of 60 million fiber locations by the end of 2030. The same records list three funding rounds, including a $5 billion post-IPO debt round in September 2025.

AT&T's Recent Network and Product Moves

In October 2026, AT&T, the NBA and WNBA launched the fourth-generation High-Speed Arena Network, supported by more than 68,000 miles of fiber, to transport more than 118 concurrent streams per game, PR Newswire reported. In March 2026, AT&T announced a $250 billion five-year U.S. telecommunications infrastructure commitment covering fiber, 5G and satellite, tied to its 150th anniversary. AT&T also signed a $2 billion deal with the U.S. Department of Commerce and NTIA in April 2026 to upgrade the FirstNet emergency network, with $1 billion in upgrades and $1 billion in rate reductions across more than 30,000 agencies.

What Comes Next for AT&T

AT&T and Verizon are set to report third-quarter earnings, with analysts expecting AT&T to post earnings per share of $0.60 and revenue of $31.65 billion, TradingView reported.

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