# Asha Enterprises and ITL World Inaugurate The Majlis at Muscat International Airport

> Asha Enterprises and ITL World opened The Majlis at Muscat International Airport, a hospitality space offering meet-and-greet.

- Published: 2026-10-20T11:41:32+00:00
- Section: Expansion
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-20/asha-enterprises-majlis-muscat-airport
- Source: [EIN Presswire](https://www.einnews.com/article/950939596/live)

## Key takeaways

- Asha Enterprises and ITL World inaugurated The Majlis – Experience Oman in the Arrivals Hall of Muscat International Airport.
- The Majlis is a joint venture between Europcar, part of Asha Enterprises, and ITL World, part of Eram Holdings.
- The space offers coffee, dates, halwa and refreshments alongside meet-and-greet, chauffeur transfers and curated tours across Oman.

Asha Enterprises LLC and ITL World have inaugurated The Majlis – Experience Oman in the Arrivals Hall of Muscat International Airport, a hospitality space for arriving visitors. [EIN Presswire](https://www.einnews.com/article/950939596/live) reported the opening on October 20, 2026.

## The Majlis Opens at Muscat International Airport

The Majlis was inaugurated by H.E. Azzan bin Qassim Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism for Tourism, in the presence of Rishi Khimji and Dharmesh Khimji of [Asha Enterprises](https://akta.pro/company-profiles/003iedj/asha-enterprises); Abdul Razack, Group CEO of Eram Holdings; Rafeeq Mohammad, CEO of ITL World; and Nitin Sapre, Group CEO of Asha Enterprises. The ceremony brought together guests and senior representatives from Oman Airports, [Oman Convention & Exhibition Centre](https://akta.pro/company-profiles/00kd8o4/oman-convention-exhibition-centre), Visit Oman, The Diplomatic Club, [Al Mouj Muscat](https://akta.pro/company-profiles/000234l/al-mouj-muscat) and other organisations from Oman's aviation, tourism, hospitality and business communities.

A joint venture between Europcar, part of Asha Enterprises, and ITL World, part of Eram Holdings, The Majlis combines the partners' work in hospitality, mobility, travel management and tourism. Guests receive coffee, dates, halwa and refreshments in a setting inspired by the traditional Omani majlis, along with assistance for their onward journey. The space also offers meet-and-greet services, premium chauffeur-driven transfers, travel assistance and curated experiences across Oman, including city tours, sightseeing excursions and personalised itineraries. It caters to leisure travellers, business visitors, families and corporate delegations.

Al Mouj Muscat, whose representatives attended the ceremony, has completed and handed over four of eight buildings at its Business Park, adding 39,000 square meters of Grade A office space that is fully sold out, Third News reported on October 2, 2026.

## Asha Enterprises' Oman Operations

According to akta.pro [company records](https://akta.pro/company-data), Asha Enterprises is a privately held, family-controlled Omani holding company founded in 1984 with an established presence of 40 years in the Sultanate. Its operations span restaurants, exclusive franchises of Europcar, WHSmith and Travelex, a security-systems integrator, an interiors and contracting arm, and the Havas Oman advertising joint venture. The company operates WHSmith Travel units in Oman offering books, magazines, health and beauty products, souvenirs, digital accessories and Omani products such as halwa, dates and honey. Europcar, its car rental partner, has a network in 140 countries. In 2022, Europcar Oman won the Customer Service Award from Rentalcars.com at Muscat International Airport.

## What Comes Next for The Majlis

The inauguration marks a milestone in the partnership between Europcar and ITL World, the company said. The Majlis is located in the Arrivals Hall of Muscat International Airport and offers meet-and-greet services, premium chauffeur-driven transfers, travel assistance and curated experiences across Oman.

## Companies in this story

- [Asha Enterprises company profile](https://akta.pro/company-profiles/003iedj/asha-enterprises) · website: https://ashaoman.co.om
- [Al Mouj Muscat company profile](https://akta.pro/company-profiles/000234l/al-mouj-muscat) · website: https://www.almouj.com
- [Oman Convention & Exhibition Centre company profile](https://akta.pro/company-profiles/00kd8o4/oman-convention-exhibition-centre) · website: https://ocec.om

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