# WellSpan Health Appoints Roderic Olvera Young Senior Vice President and Chief Marketing and Communications Officer

> WellSpan Health appointed Roderic Olvera Young as senior vice president and chief marketing and communications officer, effective October 19, 2026.

- Published: 2026-10-19T14:57:42+00:00
- Section: Leadership
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-19/wellspan-roderic-olvera-young-marketing-chief
- Source: [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/19/3383612/0/en/wellspan-names-roderic-olvera-young-senior-vice-president-and-chief-marketing-and-communications-officer.html)

## Key takeaways

- Roderic Olvera Young joined WellSpan Health as senior vice president and chief marketing and communications officer on October 19, 2026.
- Young most recently served as a senior advisor with Andersen Consulting and previously was chief marketing and communications officer at Boston Children's Hospital.
- Cindy Fruitrail, executive vice president and chief strategy officer at WellSpan Health, said Young's experience and collaborative leadership style make him an exceptional addition to the leadership team.

WellSpan Health appointed Roderic "Roddy" Olvera Young as senior vice president and chief marketing and communications officer, the health system said on October 19, 2026. [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/19/3383612/0/en/wellspan-names-roderic-olvera-young-senior-vice-president-and-chief-marketing-and-communications-officer.html) carried the announcement. Young most recently served as a senior advisor with Andersen Consulting, focused on health care and life sciences brand, marketing, digital and communications strategy.

## Young's Prior Roles at Boston Children's and Dartmouth

Young previously served as chief marketing and communications officer and vice president at Boston Children's Hospital, where he led brand, communications, marketing and digital engagement strategies for a pediatric health system. Before that, he held senior leadership positions at Dartmouth Health and Dartmouth College, and earlier served in communications roles with NASA and the United States Congress.

In his new role at [WellSpan Health](https://akta.pro/company-profiles/0005qhr/wellspan-health), Young will lead the health system's marketing and communications functions, supporting its brand and reputation, engagement with patients, consumers and communities, and its positioning as a partner in delivering care. He will also support efforts to elevate WellSpan's strategic priorities, strengthen external relationships and connect marketing and communications initiatives to organizational growth and mission impact.

"Roddy is an accomplished leader with a proven ability to strengthen brands, build trust and bring organizations together around a shared purpose," said Cindy Fruitrail, executive vice president and chief strategy officer at WellSpan Health. "His experience leading communications and marketing for some of the nation's most respected institutions, combined with his collaborative leadership style, makes him an exceptional addition to our leadership team."

"I am honored to join WellSpan Health and excited to be part of an organization that is deeply committed to improving the health of the communities it serves," Young said. "I look forward to partnering with leaders and teams across the organization to strengthen our brand, elevate our story and help more people understand the meaningful difference WellSpan makes in the lives of patients and families every day."

## WellSpan's Marketing and Brand Campaigns

According to akta.pro [company records](https://akta.pro/company-data), WellSpan published its 2025 Community Impact Report and launched the "You" brand campaign prioritizing patient-centered care, a public positioning shift toward individualized healthcare messaging. The system operates eight hospitals across South Central Pennsylvania, including York Hospital, a 596-bed tertiary care center, and features more than 200 patient care locations across its service area.

## Earlier WellSpan Leadership Appointments

WellSpan named Laureen Driscoll president and CEO, effective January 4, succeeding Roxanna Gapstur, who will retire in April, Becker's Hospital Review reported in October 2026. Driscoll previously led Providence's South Division, overseeing 17 hospitals and about 41,000 caregivers. In September 2026, WellSpan promoted David Gasperack, DO, to senior vice president and chief medical officer for WellSpan Medical Group, Becker's Hospital Review reported.

## WellSpan's Leadership Page

WellSpan directs readers to its [leadership page](https://www.wellspan.org) for information about its leadership.

## Companies in this story

- [WellSpan Health company profile](https://akta.pro/company-profiles/0005qhr/wellspan-health) · website: https://www.wellspan.org

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