Shufersal expands coffee range to about 18 brands with direct imports and Nespresso-compatible capsules

Shufersal, an Israeli supermarket chain, said it is expanding its coffee range with additional brands and direct imports, including granulated coffee and Nespresso-compatible capsules. The Jerusalem Post reported the retailer now sells about 18 coffee brands across several categories and price levels. The company presented the move as part of a long-term effort to reduce its dependence on large suppliers.

Shufersal's Coffee Range and Direct Imports

The initiative began with Nagi Turkish coffee and Monro instant coffee, Shufersal said. It now extends to ARNESTO granulated coffee and capsules compatible with Nespresso machines under the Vero, ARNESTO and Caffe Dellucci brands, the company said. The range includes locally produced coffee alongside imports, and Walla reported that the Nagi Turkish coffee line is manufactured in Israel. Shufersal described the broader expansion as part of its strategy to develop brands and increase its independent sourcing.

"Real competition in the food and retail market is measured by the price, quality, and variety the Israeli consumer receives," said Tom Yonai, Shufersal Group's vice president of communications and innovation. "That is why we are expanding direct imports while investing significantly in brand development to offer quality alternatives at competitive prices."

The announcement follows reports of rising coffee prices on Israeli supermarket shelves. A June analysis published in The Jerusalem Post, based on an Institute for Retail Research survey, found that the average price across 35 coffee product and retailer observations rose 14.4% between June 2025 and June 2026. The sample included promotions and was not a uniform basket across all chains. A separate Tel Aviv University study reported by the Post in October found that the average price of a 200-gram jar of Taster's Choice coffee in neighborhood stores rose from NIS 31.40 to NIS 39.60 between September 2022 and August 2026, an increase of 26.1%.

Shufersal's announcement did not include shelf prices, package sizes, or a comparison with equivalent competing products. It also did not specify which Nespresso machine systems the capsules fit.

Shufersal's Earlier Moves in 2026

In August 2026, Shufersal reported second-quarter revenue of NIS 3.4 billion, down 7.5% year on year, with net profit falling 34% to NIS 125 million, Globes reported. Same-store sales dropped 8.6% in the quarter and 2.7% in the first half, with management citing Passover timing, branch renovations and closures. Also in August 2026, Shufersal launched a partnership with LEGO to sell its products across approximately 90 branches and online, The Jerusalem Post reported. In July 2026, Shufersal raised its delivery fees by 20%, from NIS 29.90 to NIS 35.90, The Jerusalem Post reported.