Shepherds Purse secures Morrisons listing for Harrogate Blue and Yorkshire Blue in 150g packs

Shepherds Purse, a North Yorkshire cheesemaker, has secured an expanded Morrisons listing that will put its Harrogate Blue and Yorkshire Blue cheeses in new 150g packs in more than 300 stores. Insidermedia reported the listing. The retailer becomes the first to stock the new format, which launched last month for the festive season.

Shepherds Purse's New 150g Packs at Morrisons

Morrisons will stock Thirsk-based Shepherds Purse Cheeses' Harrogate Blue and Yorkshire Blue in the new-look 150g packs. The two cheeses are the first to appear in the format, and Morrisons is the first retailer to carry it. The packaging marks Shepherds Purse's first major brand refresh in more than ten years.

Morrisons first stocked Yorkshire Blue in its Yorkshire stores in the early 2000s before taking it nationwide on its Market Street cheese counters. The latest listing means a second Shepherds Purse cheese will be available to Morrisons customers across the country.

Caroline Bell, joint managing director of Shepherds Purse, said: "British cheese is some of the best in the world, and our ambition has always been to share it with as many people as possible. Seeing Harrogate Blue go nationwide alongside Yorkshire Blue is a real milestone for a family business like ours."

Bell added: "We've worked with our local retailer Morrisons for more than 25 years, so it's exciting that they're the first to launch our new packs nationwide. We've spent two years getting this format right meaning it's more sustainable, it keeps the cheese at its best for longer, and it helps us work more efficiently as demand keeps growing."

Bethan Oliver, speciality cheese buyer at Morrisons, said: "We're proud to build on our 25 year partnership with Shepherds Purse by bringing Harrogate Blue and Yorkshire Blue to our stores. Our customers love exceptional regional cheeses, and being first to offer these award-winning favourites in eco-friendly packaging just in time for Christmas is a fantastic win for our customers."

Morrisons' Recent Partnership and Product Moves

According to akta.pro company records, Morrisons partnered with JD.com's Joybuy and JoyExpress in March 2026 to distribute Morrisons own-brand fresh produce and home essentials through Chinese-owned UK e-commerce and same-day delivery platforms. In January 2026, Morrisons entered a three-year exclusive licensing agreement with Applied Nutrition to launch 53 high-protein, GLP-1-focused meal products across 400 UK stores. The same records show Morrisons launched the Morrisons Travel service with Expedia Group in January 2026, enabling UK customers to earn More Card points on global travel bookings.

Earlier Morrisons Technology and App Launches

Morrisons updated its More Card app on October 15, 2026, to deliver hyper-personalized product-level offers and a shopping list builder, Thegrocer reported. The update gives six weekly tailored offers with discounts or extra points and includes a barcode scanner to add items to the list. On October 14, 2026, Morrisons selected Logile to enhance store workload planning across its supermarket, convenience, and logistics sites, GlobeNewswire reported. The software replaces manual spreadsheets with automated operational data.

Morrisons' Next Steps

Morrisons will let customers return single-use drink containers for a 20p refund from October 2027, EIN Presswire reported. Sainsbury's will update shareholders on its half-year performance and strategy on October 22, 2026, following reports of merger talks with Morrisons and the sale of its Argos arm, EIN Presswire reported.