# Rolex Shanghai Masters Took CNY500 Million as Operator Calls It China's Most Profitable Event > The Rolex Shanghai Masters generated CNY500 million in 2026 revenue and drew about 248,000 spectators, with sponsorship supplying half of the total. - Published: 2026-10-19T09:30:02+00:00 - Section: Earnings & Results - Author: News Desk - URL: https://newsforagent.com/news/2026-10-19/rolex-shanghai-masters-revenue-2026 - Source: [EIN Presswire](https://www.einnews.com/article/950662371/live) ## Key takeaways - The 2026 Rolex Shanghai Masters generated CNY500 million in revenue and drew about 248,000 spectators. - Sponsorship accounted for about half of revenue, with box office and television copyright dividends at around 20 percent each. - A ticket bundle with Roger Federer, priced at about CNY30,000 to CNY40,000 per person per day, brought total sales of over CNY8 million. The 2026 Rolex Shanghai Masters generated CNY500 million in revenue and drew about 248,000 spectators, the event operator said. [EIN Presswire](https://www.einnews.com/article/950662371/live) carried the operator's account, which put sponsorship at about half of total revenue. The tournament is an ATP1000 event held annually in Shanghai. ## Yang Yibin Details the Shanghai Masters Revenue Split Yang Yibin, chairman of Shanghai Juss Sports and Entertainment Group, told media outlets including Yicai that sponsorship revenue accounted for about half of the total, while box office and television copyright dividends accounted for around 20 percent each. "Another 5 percent came from on-site merchandise sales, and the remaining 5 percent came from other Association of Tennis Professionals-related income," Yang said. Television broadcast covered 160 countries for up to 20,000 hours, he said. Yang said attendance held up even though Jannik Sinner, Novak Djokovic and Carlos Alcaraz either missed the tournament through injury or were eliminated early. "The number of spectators was 250,000 at the event last year, and is about 248,000 this year," he said, adding that 33 percent came from Shanghai, 55 percent from other regions of China and about 12 percent from overseas. Ticket revenue reached a new high, and Yang said private seats sold better than in previous years. A ticket bundle planned by Juss Sports and retired player Roger Federer offered the best viewing spots, services from a famous Italian restaurant chef and special interactions with Federer. At about CNY30,000 to CNY40,000 per person per day, with only 66 spots a day, it brought total sales of over CNY8 million. In early October, Abu Dhabi's sovereign investment institution [Mubadala](https://akta.pro/company-profiles/00007sa/mubadala) announced it had become a new sponsor of the Rolex Shanghai Masters, the first time the institution has collaborated with an ATP1000 event. Mubadala, Abu Dhabi's sovereign wealth fund, is expanding AI investments through partnerships across data centres, language models and applications, and deploys and realises about 10 percent of its assets annually, AsianInvestor reported. ## Earlier Rolex Coverage This Month On October 12, 2026, Business Model Analyst reported that Rolex's Certified Pre-Owned program charges a median 30.2 percent premium over non-certified dealers, with second-quarter 2026 sales reaching $186 million. On October 11, 2026, Yahoo reported that Rolex unveiled the Oyster Perpetual 36 Jubilee, marking the watch's centennial with a dial featuring ten lacquer colors and a geometric composition. On October 1, 2026, The Tribune reported that police said over 250 luxury watches were stolen from a Rolex showroom in Jaipur's Tonk Road. ## Qizhong Tennis Center Renovation Timeline Renovation of the Qizhong Tennis Center is expected to start after events end in 2027, aiming to create a tennis industry cluster centered on events, venues and player training. Yang said the number of spectators will gradually rise to 400,000 in the next three to five years, which he said will bring more revenue to the event. ## Companies in this story - Rolex · website: http://www.rolex.com - [Mubadala company profile](https://akta.pro/company-profiles/00007sa/mubadala) · website: https://www.mubadala.com --- News for Agent · https://newsforagent.com/llms.txt