Proya Cosmetics Opens Europe Innovation Center Laboratory in Suresnes, France

Proya Cosmetics inaugurated its Europe Innovation Center Laboratory in Suresnes, France, on October 13, 2026, adding a 450m² facility with 76 pieces of advanced equipment and 7 dedicated researchers. The Chinese beauty company said the laboratory complements its three existing R&D and innovation centers. Proya is a multi-brand cosmetics platform founded in 2003 and listed on the Shanghai Stock Exchange.

Inside the Suresnes Laboratory

The new laboratory will focus on longevity, skin biology, biotechnology, and sustainable ingredients and technologies, areas where Europe holds scientific expertise, according to PR Newswire. It will work alongside Proya's Hangzhou Longwu R&D center, which covers formulation, ingredients, product safety and efficacy, and fundamental and applied research, as well as its Shanghai center, focused on hair care and scalp microbiome. TradingView also reported the facility's 450 m² footprint, 76 equipment pieces and 7 researchers. "This Europe Innovation Center Laboratory connects the European and Chinese ecosystems to leverage their combined strengths and create new innovation capabilities through the interaction of scientific, cultural and consumer perspectives," said Hou Juncheng, founder and chairman of Proya Cosmetics. The inauguration follows the creation of the PROYA EUROPE INNOVATION CENTER in La Défense, Paris, in 2024.

Proya's Research Partnerships

According to akta.pro company records, Proya formed a research partnership with the Zhejiang University Skin Health Lab in October 2025 to advance dermatology-oriented ingredient and product development. In March 2026, Proya and Shanghai Dermatology Hospital established the 'Skin Clinical Innovation Laboratory' and jointly published China's first 'Proya Basement Membrane White Paper' on skin basement membrane damage pathways in the Chinese population. The company's 2025 full-year revenue was approximately RMB 10.6 billion, down 1.7% year over year.

Proya's Recent Expansion Moves

Proya's subsidiary Proya Hainan acquired a 12.55% stake in Flower Knows for RMB351 million, raising its total stake to 51%, Law.asia reported in July 2026. Bloomberg reported in August 2026 that Proya is expanding into the US market through a partnership with Ulta Beauty Inc., launching its Ruby and Original Repair skincare lines in 400 brick-and-mortar stores and online. AInvest reported in August 2026 that Proya plans to launch its flagship brand in the United States in November 2026.

Cosmetic 360 Presentations

Proya will present its research at Cosmetic 360 at the Carrousel du Louvre in Paris on October 14-15, 2026, to more than 5,500 visitors from 70 countries. Sun Peiwen, Proya's chief R&D and innovation officer, gave a keynote on October 14, 2026, titled 'From efficiency to regeneration: an integrated model for low-carbon cosmetics manufacturing and positive resource impact.' Lieve Declercq, Proya's senior scientific advisor and vice president of its Europe Innovation Center, joined a roundtable on open innovation on October 15, 2026.