Toyota Ireland Opens 271 Order Books With RAV4 Plug-In Hybrid From €47,790

Toyota Ireland has opened its 271-registration range, led by the all-new RAV4 Plug-In Hybrid priced from €47,790, with trade-in boosters up to €2,500 or APR as low as 3.9% available nationwide. The launch was announced by EIN Presswire. The line-up also includes an updated Yaris Cross and the Aygo X Hybrid, with the electrified range starting from €24,835.

RAV4 Plug-In Hybrid Leads Toyota Ireland's 271 Line-Up

The RAV4 Plug-In Hybrid combines electric driving for everyday journeys with petrol and hybrid operation on longer trips. Toyota's Plug-In Hybrid Extended Battery Care Programme provides battery coverage for up to 15 years or 1,000,000 kilometres, subject to servicing, vehicle health check and programme terms. The model carries an APR starting at 6.9%.

Zoë Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland, said: "Irish motorists are looking for greater flexibility when it comes to electrified driving, and that's exactly what the new RAV4 Plug-In Hybrid delivers. It combines the benefits of everyday electric driving with the reassurance and convenience people expect from Toyota."

The updated Yaris Cross, Ireland's best-selling car model in 2026, returns with a new body-colour honeycomb grille, revised headlamps, new alloy wheel designs and two new metallic colours, Precious Bronze and Celestite Grey. Inside, it adds a 12.3-inch digital cockpit, a 10.5-inch multimedia display, Toyota Smart Connect and the latest Toyota Safety Sense features. Yaris Cross customers can avail of 6.4% APR or a €750 trade-in booster.

Toyota's fully electric line-up includes the C-HR+, bZ and bZ Touring, and customers choosing a fully electric Toyota benefit from the Electric Extended Battery Care Programme, providing battery coverage for up to 10 years or 1,000,000 kilometres. Bradley said: "What's particularly exciting about our 271 range is the breadth of choice available. Whether customers are taking their first step into hybrid technology, considering a plug-in hybrid or ready to move to a fully electric vehicle, Toyota now has a solution to suit a wide range of driving needs."

Toyota's Kentucky RAV4 Hybrid Production Ramp

According to akta.pro company records, Toyota began production of the all-new RAV4 Hybrid at its Georgetown, Kentucky plant in June 2026, expanding capacity by 40,000 units annually as part of a $2 billion investment in US operations. A new in-house paint facility is also being constructed, and Highlander Battery Electric Vehicle production is scheduled to begin in September 2026. The same records list two funding rounds, including a June 2018 post-IPO equity round of $201.6 million led by GT Capital Holdings.

Toyota's Recent Product and Partnership Moves

In October 2026, Toyota's ComplexCon activation, "Road to Bloom," invited guests to complete a gamified path around a Camry and GR Supra, with prizes including a Toyota × Awake NY duffel bag, Yahoo reported. Toyota Motor Corp. said it will deploy portable toilets for wheelchair users at the Asian Para Games opening in Aichi Prefecture, with six installed at venues including badminton and shooting, EIN Presswire reported. NC State University launched its first makerspace, with Toyota, which built a lithium-ion battery plant nearby, collaborating to train students in battery technology, Yahoo reported.

Toyota's 271 Test Drive Event Dates

Toyota's 271 Test Drive Event runs at Toyota dealerships nationwide from October 17 to 31, 2026. Customers can contact their local Toyota dealer to arrange a test drive and discuss finance options.