Asia Motors Unveils SOUEAST S08 and S08 DM for Bahrain Families

Asia Motors, the official SOUEAST distributor in Bahrain, unveiled the SOUEAST S08 and S08 DM at its Sitra showroom on October 18, 2026, adding a petrol model and a hybrid model to its line-up for families in the kingdom. The launch was reported by EIN Presswire.

What the S08 and S08 DM Offer

Asia Motors, a division of YK Almoayyed & Sons, presented the two models in the presence of YKA chairman Mohammed Farouk Almoayyed, joined by directors, members of the Almoayyed family, senior executives, guests and media. The line-up gives customers a choice between a 2.0-litre turbocharged petrol engine in the S08, with adaptive suspension, and a Super Hybrid powertrain in the S08 DM. The hybrid model offers up to 85 kilometres of pure-electric driving.

Asia Motors general manager Anas Abdulla said: "We are proud to introduce the SOUEAST S08 and S08 DM to Bahrain. Families in the kingdom want space, comfort and technology in a vehicle that fits naturally into everyday life, and the S08 delivers exactly that."

Abdulla said the S08 DM's ability to power equipment beyond the vehicle opens up possibilities from family outings to weekends outdoors, and that the launch strengthens SOUEAST's presence in Bahrain. The S08 has seven flexible seats, a 15.6-inch tilting touchscreen, wireless charging, a surround-sound system and heated and ventilated seating. Six airbags are standard alongside driver-assistance features, and the models come in Azure Grey, Starlit Black, Snow White, Interstellar Blue and Stream Silver. Customers can visit the showroom or call 77702000 to book a test drive.

SOUEAST's Recent Launches and Campaigns

SOUEAST launched the S06 DM and S08 DM plug-in hybrid SUVs in Peru on September 15, 2026, its first hybrid offering there, with the S08 DM delivering up to 107 km of electric range and more than 800 km combined, according to EIN Presswire. The brand partnered with Time Out on September 19, 2026 to launch the 'Inspirational Weekend' campaign in Dubai, featuring lifestyle creators driving the S08 DM SUV, with showroom test drives to follow. On October 12, 2026, GlobeNewswire reported that SOUEAST will launch its 2026 Global Technology Experience Day on October 20 under the theme "Future Travel Starts Now," with test drives in Moganshan, Zhejiang.

Rival Launches in the Same Weeks

Hyundai Motor Company's Genesis G70 debuted a Prestige Graphite trim with a sport-tuned suspension and two powertrains, including a 365-hp twin-turbo V6, starting at $44,000, PRESSBEE reported on October 17, 2026. Toyota launched the Land Cruiser FJ in South Africa on October 5, 2026 with a 2.7-litre petrol engine, a ladder-frame chassis and 4x4, according to Companies on Mail & Guardian. Hyundai Motor India unveiled the India-spec Bayon on October 12, 2026 ahead of its October 26, 2026 launch, with bookings open for INR 11,000, The Times of India reported. Caranddriver reported on October 14, 2026 that the 2027 BMW M760 xDrive debuts with a twin-turbocharged 4.4-liter V-8 producing around 570 horsepower and arrives in the U.S. In the first half of next year.

Dates Set for the Technology Experience Day

SOUEAST's 2026 Global Technology Experience Day is set to kick off on October 20, featuring test drives in Moganshan, Zhejiang, according to GlobeNewswire. Hyundai Motor India's Bayon launch is scheduled for October 26, 2026, with deliveries during the festive season, The Times of India reported.