Forbes Travel Guide-Endorsed Le Must Brings Plastic-Free Condiments to the UAE

Le Must, the luxury single-serve condiment brand endorsed by Forbes Travel Guide, launched in the United Arab Emirates on October 18, 2026, marking the GCC chapter of its global expansion. The company said the launch brings its fully plastic-free range to Dubai. Distribution across the region will be handled by Mazal Hospitality, with market development led by ABC Ventures. The announcement was distributed by GlobeNewswire.

Le Must's UAE Launch and Plastic-Free Range

The Le Must range includes gourmet preserves, honey, condiments, hot sauces, mini olive oils, balsamic vinaigrettes and sugar, designed for in-room dining, breakfast service, lounges, luxury cruise lines and private aviation. The brand is already served at Four Seasons, The Ritz-Carlton, Mandarin Oriental, Waldorf Astoria, St. Regis and Aman properties across the United States, Mexico and the Caribbean.

Le Must's Forbes Travel Guide endorsement is granted through Astria, the organization's preferred supplier platform, which vets the brands trusted by the world's Four- and Five-Star hotels. The entire range is plastic-free, and the brand is now leading the move to compostable materials in single-serve formats, starting with its compostable sugar packets.

"The UAE sets the global standard for hospitality, and its guests notice every detail," said Moshe Cohen, Founder and CEO of Le Must. "Our promise is that the smallest touch on a breakfast tray reflects the excellence of the entire stay. True luxury today must also be responsible, which is why plastic-free and compostable packaging sits at the heart of everything we make."

Franck Salama, Founder and CEO of Mazal Hospitality, said hotels across the Gulf ask for products that are as beautiful as they are impeccable. Alexandra Leveau, Founder and Managing Director of ABC Ventures, said GCC hoteliers want brands that combine excellence with responsibility, and that ABC Ventures' role is to connect Le Must with the right properties and build its presence across the region.

Le Must is marking the launch with the Le Must Discovery Brunch at The Copperhead, Marriott Marquis Dubai Creek, an invitation-only event introducing the collection to leading professionals from the UAE hospitality industry.

Forbes Travel Guide's Recent Partnerships

Forbes Travel Guide, according to akta.pro company records, partnered with FirstService Residential in May 2026 to launch an inaugural hospitality-driven property management program for luxury residential towers, extending its service standards into the residential real estate vertical. In February 2026, it launched Bilt Verified, a partnership-enabled marketplace with Bilt Rewards that connects Bilt's high-spending member base with Forbes Travel Guide Star-Rated hotels, rolling out globally in April 2026. The same records show Forbes Travel Guide unveiled its 68th annual Star Awards in February 2026 with new category firsts, including the world's first Five-Star cruise ship, Ritz-Carlton Yacht Collection's Ilma, and the first Five-Star cruise ship restaurant, Le Voyage on Celebrity Xcel.

Forbes Travel Guide's 2026 Program Launches

Forbes Travel Guide announced its second annual Edge List in August 2026, showcasing select hotel, train, and cruise experiences that emphasize thoughtfully crafted travel itineraries, PR Newswire reported. That same month, it launched the Debut and Curated discovery collections, expanding its luxury travel options with new hotels and cruises worldwide, according to PR Newswire APAC. In July 2026, Forbes Travel Guide launched the VERIFIED Luxury Residences program, a service excellence and quality assurance program designed exclusively for luxury residential communities, PR Newswire reported.

Le Must's Next Steps

Moshe Cohen will remain in Dubai through October 29 to meet hotel partners. Following the GCC launch, Le Must's expansion will continue into Europe.