Far East Organization Sells 25 of 113 Released Units at The Serra Residences Launch

Far East Organization sold 25 of the 113 units released in the first phase of its 133-unit freehold The Serra Residences at the project's launch weekend, the developer said on October 18. The Business Times reported the sales through EIN Presswire. Transactions ranged from S$3,123 to S$4,200 per square foot, averaging about S$3,460 per square foot, with prices starting from S$2.2 million.

Inside The Serra Residences Launch

The 28-storey District 11 development sold about 22 per cent of the units released in its first phase. Nine of the units sold were two-bedroom plus study layouts, two were three-bedroom units and seven were four-bedroom units. Another six were four and five-bedroom premium units, and one was the largest penthouse, a 2,669 sq ft unit on the top floor.

About 80 per cent of the demand came from buyers purchasing for their own stay, Far East Organization said. Singaporeans accounted for 75 per cent of the buyers, while the rest were Singapore permanent residents, including those from Australia, China, the Philippines, Taiwan and the UK.

"Buyers are drawn to the project's freehold status, and the rare combination of an intimate community of 133 homes with full condominium facilities, including a 50 m lap pool and a tennis court," Far East Organization said in a statement.

The developer said the project is the first gross floor area-harmonised new launch in Novena, and that the site is within 1 km to 2 km of several well-known schools. The Serra Residences sits on the former site of Pastoral View and adjoining land at Bassein Road, which Far East Organization acquired 16 years ago, in the HealthCity Novena medical and healthcare cluster. Previews began on October 2, with sales bookings opening on October 16.

Far East Organization's Recent Moves

According to akta.pro company records, Far East Organization launched Reside, a one-stop digital residential rental platform with a S$300 promotional offer for new users, in June 2026. In April 2026 the developer sold four single-storey warehouse buildings on a 1.17 million sq ft Tuas site for S$322 million to a joint venture of Hong Kong-listed HPC, CWT and the Ding Zhou group. The same records put the combined value of recent property transactions at S$443.1 million or more, including a S$121.1 million Tuas View Link sale.

Other Launches in the Market

Tomorrow World Properties and Missoni announced The Bay Interiors by Missoni, a marina-facing residential project on Dubai Islands entering pre-launch, with 2- and 3-bedroom residences and penthouses, GulfNews reported on October 15. Swan Realty launched Bodhi, a luxury project in Jayanagar, Bengaluru, with 24 four-bedroom residences over 4,000 sq. ft each, scheduled for completion by March 2028, ScanX reported on October 14.

Thomson Reserve's October 31 Launch

UOL Group and CapitaLand Development will launch the 1,268-unit Thomson Reserve on October 31, The Business Times reported on October 15, with prices starting at S$2,608 per square foot. The developers said the first weekend of the public preview drew 11,800 visitors, exceeding the 10,000 recorded at Parktown Residence.