# Sunbelievable Opens 1,500-Square-Foot Tanning and Wellness Space at Raritan Crossing

> Sunbelievable opened a 1,500-square-foot tanning and wellness space at Raritan Crossing, its fourth location and first outside Staten Island.

- Published: 2026-10-17T09:37:21+00:00
- Section: Expansion
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-17/sunbelievable-raritan-crossing-opening
- Source: [Yahoo](https://www.yahoo.com/news/articles/sunbelievable-tanning-wellness-business-opens-090102587.html)

## Key takeaways

- Sunbelievable, operated by SecondSun LLC, opened in a 1,500-square-foot space at Raritan Crossing in Raritan Borough.
- The three-building Raritan Crossing center totals nearly 63,000 square feet and counts Dollar Tree, Hunterdon Health Urgent Care, Retro Fitness and Domino's among its tenants.
- Sunbelievable now operates four locations, three in Staten Island, New York and one in Raritan, New Jersey.

[Sunbelievable](https://akta.pro/company-profiles/005ebez/sunbelievable), a tanning and wellness business operated by SecondSun LLC, opened in a 1,500-square-foot space at Raritan Crossing shopping center in Raritan Borough, property owner Larken Associates said. [Yahoo](https://www.yahoo.com/news/articles/sunbelievable-tanning-wellness-business-opens-090102587.html) published the announcement on October 17, 2026.

## Sunbelievable Takes Space at Raritan Crossing

The business occupies a unit at the retail center at 90 E. Somerset St. and Route 206 South. Sunbelievable offers UV tanning, sunless tanning and retail products, along with SmartSun Therapy, a light-based treatment that uses targeted wavelengths designed to mimic natural sunlight.

Raritan Crossing is a three-building retail center totaling nearly 63,000 square feet. Its current tenants include Dollar Tree, Hunterdon Health Urgent Care, Retro Fitness and Domino's. The center sits near Routes 202, 206 and 22, as well as interstates 78 and 287.

"This lease with Sunbelievable illustrates the continued leasing momentum we've seen at the property recently, and we're excited to further round out the tenant roster," Victor Kelly, executive vice president of [Larken Associates](https://akta.pro/company-profiles/000jy2r/larken-associates)' commercial division, said in a statement.

Kelly represented Larken Associates in the lease transaction. Robert Axmann of BHHS Fox & Roach, Deluccia Commercial Group, represented Sunbelievable.

Larken Associates said space remains available at the center, with units ranging from 1,750 to 4,278 square feet. Branchburg-based Larken Associates manages a commercial portfolio of nearly 4 million square feet and approximately 1,200 tenants across office, industrial, retail and mixed-use properties. The company also owns roughly 3,000 residential units and has another 1,300 units in its development pipeline.

## Sunbelievable's Fourth Location and Franchise Model

According to akta.pro [company records](https://akta.pro/company-data), Sunbelievable operates four locations: three in Staten Island, New York and one in Raritan, New Jersey. The company was established in 1995, making it a 29-year presence in the suntanning industry, and the total suntanning industry market size stands at $2.8 billion.

The same records show Sunbelievable deployed SmartSun Red Light Therapy (SST 28) at select locations in November 2023, adding a light-based wellness category for skin, pain and muscle recovery beyond core UV and spray tanning. The company also launched a semi-absentee owner franchise model through franchise.[sunbelievable.net](https://sunbelievable.net), enabling capital-light unit growth using turn-key operating systems. Norvell provides professional spray tan solutions for Sunbelievable's automated spray tan booths, and Sunbelievable offers NARPLUS Norvell Auto Revolution Plus spray tan equipment.

## What Comes Next for the Raritan Center

Larken Associates said leasing opportunities remain at Raritan Crossing, with available units ranging from 1,750 to 4,278 square feet. The company manages a commercial portfolio of nearly 4 million square feet and approximately 1,200 tenants, and owns roughly 3,000 residential units with another 1,300 units in its development pipeline.

## Companies in this story

- [Sunbelievable company profile](https://akta.pro/company-profiles/005ebez/sunbelievable) · website: https://sunbelievable.net
- [Larken Associates company profile](https://akta.pro/company-profiles/000jy2r/larken-associates) · website: https://www.larkenassociates.com

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