{"url":"https://newsforagent.com/news/2026-10-17/pepsico-india-quaker-protein-ladooz-chikki-bites","markdown_url":"https://newsforagent.com/news/2026-10-17/pepsico-india-quaker-protein-ladooz-chikki-bites.md","title":"PepsiCo India Launches Quaker Protein Ladooz at ₹10","headline":"PepsiCo India Takes Quaker Beyond Breakfast With Protein Ladooz and Chikki Bites at ₹10","description":"PepsiCo India launched Quaker Protein Ladooz and Protein Chikki Bites at ₹10 per pack, moving the oats brand beyond breakfast into snacking.","section":"Product Launches","published_at":"2026-10-17T09:04:44+00:00","modified_at":"2026-10-17T09:04:44+00:00","author":"News Desk","key_takeaways":["PepsiCo India launched Quaker Protein Ladooz and Protein Chikki Bites priced at ₹10 per pack.","Saakshi Verma Menon said the launch takes brand Quaker beyond breakfast into snacking occasions in India.","The products combine oats, protein and fibre, and follow a Redseer report that 80 per cent of Gen Z treat protein intake as non-negotiable."],"companies":[{"name":"PepsiCo India","is_primary":true,"profile_url":"https://akta.pro/company-profiles/000553e/pepsico-india","website":"http://www.pepsicoindia.co.in"}],"source":{"publisher":"BusinessLine","title":"PepsiCo India expands Quaker’s portfolio with focus on Protein Ladooz and Chikki Bites","url":"https://www.thehindubusinessline.com/companies/pepsico-india-expands-quakers-portfolio-with-focus-on-protein-ladooz-and-chikki-bites/article71593585.ece"},"other_sources":[],"tags":["Product Launches","PepsiCo India"],"body_markdown":"PepsiCo India has launched Quaker Protein Ladooz and Protein Chikki Bites at ₹10 per pack, extending the Quaker brand beyond breakfast into snacking. The company said the products combine oats, protein and fibre. [BusinessLine](https://www.thehindubusinessline.com/companies/pepsico-india-expands-quakers-portfolio-with-focus-on-protein-ladooz-and-chikki-bites/article71593585.ece) reported the launch on October 17, 2026.\n\n## Quaker's Move Into Indian Snacking\n\n[PepsiCo India](https://akta.pro/company-profiles/000553e/pepsico-india) said the two products take familiar Indian formats, ladoo and chikki, and add oats, protein and fibre. Saakshi Verma Menon, Chief Marketing Officer – Foods at PepsiCo India, said, \"This strategy enables us to take brand Quaker to new consumption occasions. As this marks the brand's move beyond breakfast consumption occasion into snacking in India.\"\n\nMenon said the India R&D team developed the innovations, and that the ₹10 price point is designed around familiarity, nutrition and accessibility. She added, \"Better- for-you products and categories are witnessing an uptick in India and focus on protein and fibre is a key emerging trend in the country.\"\n\nMenon said Indian consumers are paying more attention to nutrition, but that awareness does not always translate into dietary choices, and they want options that make nutrition practical and accessible. The company said oats, muesli and porridge categories in India have grown rapidly over the past two years, with oats penetration in urban households rising. A recent research report by Redseer indicated that 80 per cent of Gen Z find protein intake non-negotiable. Earlier this year, the company updated the packaging of its foods portfolio to state that products are made without artificial colours and flavours.\n\n## PepsiCo India's Recent Product Launches\n\nAccording to akta.pro [company records](https://akta.pro/company-data), PepsiCo India launched Adrenaline Rush, a premium energy drink positioned at INR 60 in the mass-premium segment, in June 2026, with two variants, Passion Rush for focus and Classic Rush for performance, aimed at Gen-Z consumers through digital-first campaigns. The same records show the June 2026 launch of Lay's Mini Stix, the brand's first stick-format potato snack in India, at INR 5 and INR 10 price points in general trade across North, East and West India.\n\n## Earlier PepsiCo India Moves\n\nOn October 15, 2026, Storyboard18 reported that PepsiCo India plans to raise its zero-sugar and mid-calorie beverage share to 90-100 per cent over time, from over 70 per cent currently, by reformulating products and expanding low- and no-sugar variants while maintaining taste. On October 9, 2026, BusinessLine reported that the company's zero-sugar and low-sugar beverage portfolio accounts for nearly 73 per cent of consolidated sales volumes. On September 10, 2026, Business Standard reported that PepsiCo India inaugurated its fifth food manufacturing facility, in Nalbari, Assam, with a ₹778 crore investment, on a 44.2-acre site producing Lay's and Uncle Chipps for Northeast India and West Bengal.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}