{"url":"https://newsforagent.com/news/2026-10-17/huemn-relan-lakme-fashion-week-collection","markdown_url":"https://newsforagent.com/news/2026-10-17/huemn-relan-lakme-fashion-week-collection.md","title":"HUEMN and R|Elan Debut Seven Fabrics at Lakme Fashion Week","headline":"HUEMN and R|Elan Show Seven Fabric Technologies at Lakme Fashion Week in New Delhi","description":"HUEMN and R|Elan presented a collection at Lakme Fashion Week in New Delhi on October 16, featuring seven R|Elan fabric technologies and a new brand identity.","section":"Product Launches","published_at":"2026-10-17T04:48:27+00:00","modified_at":"2026-10-17T04:48:27+00:00","author":"News Desk","key_takeaways":["HUEMN and R|Elan presented a collection at Lakme Fashion Week in partnership with FDCI at Taj Palace in New Delhi on October 16.","The showcase featured seven R|Elan fabric technologies, including Kooltex, GreenGold, Cotluk, EcoTherm, AllClima, EcoGold and AirTherm.","The event marked eight years of R|Elan, the fabric brand from Reliance Industries Limited, which unveiled a new brand identity.","HUEMN has five brand collaborations, including TATA SIERRA, Shreyas Iyer, Lays, Royal Enfield and Pepsi."],"companies":[{"name":"HUEMN","is_primary":true,"profile_url":"https://akta.pro/company-profiles/0022bbc/huemn","website":"https://huemn.in"}],"source":{"publisher":"Devdiscourse","title":"Elan™, HUEMN bring new take on athleisure at Lakme Fashion Week","url":"https://www.devdiscourse.com/article/entertainment/3993960-relan-huemn-bring-new-take-on-athleisure-at-lakme-fashion-week"},"other_sources":[{"publisher":"FinancialContent Business Page","url":"https://www.financialcontent.com/article/gnwcq-2026-10-9-vineyard-vines-returns-as-official-style-of-the-head-of-the-charles-regatta"},{"publisher":"oregonlive","url":"https://www.oregonlive.com/retail/2026/10/long-live-the-pdx-carpet-columbias-newest-fleece-is-a-fuzzy-tribute-to-the-most-portland-pattern-of-all.html"},{"publisher":"The Des Moines Register","url":"https://www.desmoinesregister.com/story/shopping/sports/fan-gear/nba/2026/10/05/nike-releases-new-nba-on-court-gear-end-of-ordinary-collection/91808549007/"}],"tags":["Product Launches","HUEMN"],"body_markdown":"HUEMN and R|Elan presented a collection at Lakme Fashion Week in partnership with FDCI at Taj Palace in New Delhi on October 16, combining sportswear with traditional Indian craft. The showcase featured seven R|Elan fabric technologies and marked eight years of R|Elan, the fabric brand from Reliance Industries Limited, which unveiled a new brand identity at the event, [Devdiscourse](https://www.devdiscourse.com/article/entertainment/3993960-relan-huemn-bring-new-take-on-athleisure-at-lakme-fashion-week) reported.\n\n## HUEMN and R|Elan's Lakme Fashion Week Showcase\n\nThe collection explored the theme of beauty and terror, a contrast that has been part of [HUEMN](https://akta.pro/company-profiles/0022bbc/huemn)'s design approach. The label brought together original prints, traditional craft techniques and sportswear-inspired outfits. The showcase featured seven R|Elan fabric technologies, including Kooltex, GreenGold, Cotluk, EcoTherm, AllClima, EcoGold and AirTherm, which offer breathability, comfort, temperature control and moisture management.\n\nOne of the key pieces was an oxblood denim jacket made using R|Elan EcoGold fabric and detailed with Chikankari embroidery. The collection also featured an original snakeskin print and a draped outfit called the \"mummy top\", made using Kooltex fabric. A hand-illustrated dusty-print jacket also used Kooltex, while cargo pants were made using EvaSoft, a fibre designed to offer a soft feel, moisture management and strength when wet.\n\nHemant D. Sharma, President – Polyester, Reliance Industries Limited, said the showcase marked an important moment for the brand as it entered its eighth year. \"This showcase marks a defining moment for R|Elan. As we enter our eighth year, we are unveiling a renewed brand identity that captures who we have become — a brand that never stands still,\" he said.\n\nPranav Kirti, Co-founder and Creative Director of HUEMN, said the collection brought together the label's approach to design with new fabric technologies. \"Partnering with R|Elan allows us to elevate this narrative. By spotlighting our thought-provoking prints and a heritage technique, like Chikankari, in cutting-edge, eco-conscious fabrics like Eco Gold and EvaSoft, we are engineering a resilient, elevated uniform for modern living,\" he said.\n\nJaspreet Chandok, Group Vice President, Reliance Brands Limited, said the collaboration brought textile technology and HUEMN's design style together on the runway. \"Lakmē Fashion Week in partnership with FDCI continues to be a space where design, craft and innovation come together to shape new possibilities for Indian fashion,\" he said.\n\nThe collaboration marked the second time R|Elan and HUEMN presented their work together at Lakmē Fashion Week.\n\n## HUEMN's Brand Collaboration Record\n\nAccording to akta.pro [company records](https://akta.pro/company-data), HUEMN has established five brand collaborations, including TATA SIERRA, Shreyas Iyer, Lays, Royal Enfield and Pepsi. The company launched a de-constructed denim collaboration with Indian cricketer Shreyas Iyer, priced at ₹19,500, featuring hand-painted mud-washed panels. HUEMN also entered a brand collaboration with Royal Enfield for the Hunter 350 motorcycle, co-branding apparel as part of the motorcycle brand's lifestyle extension.\n\n## Recent Activewear Launches Across the Sector\n\nvineyard vines returned as official style of the Head of the Charles Regatta for the sixth consecutive year, launching a limited-edition collection, [FinancialContent Business Page](https://www.financialcontent.com/article/gnwcq-2026-10-9-vineyard-vines-returns-as-official-style-of-the-head-of-the-charles-regatta) reported on October 9. Columbia Sportswear launched a limited-edition fleece with the Portland International Airport carpet pattern, debuting at its PDX storefront, [oregonlive](https://www.oregonlive.com/retail/2026/10/long-live-the-pdx-carpet-columbias-newest-fleece-is-a-fuzzy-tribute-to-the-most-portland-pattern-of-all.html) reported on October 13. Nike released the End of Ordinary collection, featuring black apparel with bold sand-like logos for NBA players and fans, [The Des Moines Register](https://www.desmoinesregister.com/story/shopping/sports/fan-gear/nba/2026/10/05/nike-releases-new-nba-on-court-gear-end-of-ordinary-collection/91808549007/) reported on October 5.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}