{"url":"https://newsforagent.com/news/2026-10-17/gupshup-avatar-agent-video-ai-launch","markdown_url":"https://newsforagent.com/news/2026-10-17/gupshup-avatar-agent-video-ai-launch.md","title":"Gupshup Launches Avatar Agent for Video AI Support","headline":"Gupshup Launches Avatar Agent, a Self-Service Video AI Agent for Customer Service","description":"Gupshup launched Avatar Agent on October 14, 2026, letting businesses build video AI agents with a free tier and pay-as-you-go pricing.","section":"Product Launches","published_at":"2026-10-17T17:37:15+00:00","modified_at":"2026-10-17T17:37:15+00:00","author":"News Desk","key_takeaways":["Gupshup launched Avatar Agent on October 14, 2026, a self-service product for building AI agents that speak with customers over video.","Avatar Agent runs on websites, mobile devices, tablets and kiosks, and includes an option to transfer customers to human staff.","The product is available on Gupshup's website with a free tier that includes Gupshup branding and pay-as-you-go pricing for larger use cases."],"companies":[{"name":"GupShup","is_primary":true,"profile_url":"https://akta.pro/company-profiles/00002ey/gupshup","website":"https://www.gupshup.ai"}],"source":{"publisher":"Startup Researcher","title":"Gupshup Launches Avatar Agent for Video AI Customer Interactions","url":"https://www.startupresearcher.com/news/gupshup-launches-avatar-agent-for-video-ai-customer-interactions"},"other_sources":[],"tags":["Product Launches","GupShup"],"body_markdown":"Gupshup launched Avatar Agent, a self-service video AI agent product, on October 14, 2026. The conversational engagement platform, with offices in San Francisco and Mumbai, said the offering lets companies build AI agents that speak with customers through video. [Startup Researcher](https://www.startupresearcher.com/news/gupshup-launches-avatar-agent-for-video-ai-customer-interactions) reported the launch.\n\n## What Avatar Agent Does for Businesses\n\nAvatar Agent is designed to explain products, answer questions, qualify requests and guide customers through processes on video. Gupshup said businesses can create, customize and launch an agent from a single interface without a production team or a complex sales and integration process. The platform lets companies tailor layouts, visual styles, brand elements and messaging to match their customer experience.\n\nThe product can operate on websites, mobile devices, tablets and kiosks, according to Gupshup. It allows existing messaging agents to be extended to voice and video, preserving prior interaction knowledge and workflows where businesses choose to do so. Gupshup CEO Beerud Sheth said in media reports that Avatar Agent can be activated on any screen in minutes.\n\nAvatar Agent includes an option to transfer customers to human staff when needed, which matters for questions outside the agent's approved information or when a person requests human help. Gupshup says the product is available on its website, with a free tier that includes Gupshup branding and pay-as-you-go pricing for businesses that scale up.\n\n## Gupshup's Funding and Valuation Records\n\nGupshup has raised more than $580 million in total, according to akta.pro [company records](https://akta.pro/company-data), including $240 million in July 2021, $100 million in May 2022 and more than $60 million in July 2025 from Globespan Capital Partners and EvolutionX Debt Capital. The same records list 11 funding rounds on file and a current valuation of $270-300 million, reduced by approximately 80% from a 2021 peak of $1.4 billion. Gupshup's annual revenue globally is more than $350 million, and its India operations reported Rs 1,943 crore in FY25 with a 5% revenue decline.\n\n## Gupshup's Voice and Real Estate Launches\n\nGupshup launched its Voice AI Platform on September 3, 2026, a self-serve console for building and running AI voice agents across support, sales and operations, with pricing starting at $0.035 per minute, PR Newswire reported. On September 24, 2026, Business Standard reported that Gupshup launched an agentic AI solution for real estate, enabling property developers to manage customer interactions via WhatsApp and voice. Inc42 reported on September 23, 2026, that Gupshup is pivoting from messaging infrastructure to AI-powered customer engagement, with AI offerings contributing 25-30% of global revenue.\n\n## Avatar Agent's Availability\n\nThe product is now available through [Gupshup's website](https://www.gupshup.ai). The free tier includes Gupshup branding and offers a way to test the system, while larger use cases can move to pay-as-you-go pricing.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}