# Freyr Energy Appoints Rohit Sharma as First Brand Ambassador, Launches Rooftop Solar Campaign

> Freyr Energy named Rohit Sharma its first brand ambassador and launched the 'Solar Ho, Toh Freyr Ho!' campaign.

- Published: 2026-10-17T07:48:37+00:00
- Section: Business
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-17/freyr-energy-rohit-sharma-brand-ambassador
- Source: [Ani News](https://www.aninews.in/news/business/rohit-sharma-joins-freyr-energy-as-its-first-brand-ambassador-launches-solar-ho-toh-freyr-ho-campaign20261017125152/)

## Key takeaways

- Freyr Energy appointed Rohit Sharma as its first brand ambassador and launched the 'Solar Ho, Toh Freyr Ho!' campaign.
- Freyr Energy has installed more than 24,000 solar systems across 40-plus cities under the PM Surya Ghar scheme.
- Eligible households can access government subsidy support of up to ₹78,000 for rooftop solar.

[Freyr Energy](https://akta.pro/company-profiles/0002ahc/freyr-energy) appointed Rohit Sharma as its first brand ambassador and launched the 'Solar Ho, Toh Freyr Ho!' campaign, the company said. The Hyderabad-based rooftop solar company said it has installed more than 24,000 solar systems across 40-plus cities under the PM Surya Ghar: Muft Bijli Yojana. [ANI News](https://www.aninews.in/news/business/rohit-sharma-joins-freyr-energy-as-its-first-brand-ambassador-launches-solar-ho-toh-freyr-ho-campaign20261017125152/) published the announcement on October 17, 2026.

## Freyr Energy's Campaign and Ad Film

Freyr Energy, founded in 2014 by Saurabh Marda and Radhika Choudary, designs, finances, installs and services rooftop solar systems for homes and businesses. The company said the campaign is built on the idea that rooftop solar is a 30-year decision. It also features an ad film, "Rishta Pakka," with Rohit Sharma as the protagonist, discussing solar, subsidies and its benefits through a humour-led narrative.

Saurabh Marda, Co-founder and Managing Director, said, "Our aim has always been to raise the bar for what Indian homeowners can expect from rooftop solar, not just on installation day but across the 30-year life of their system." Radhika Choudary, Co-founder and Director, said, "When a family puts solar on its roof, they are trusting a company for the next 30 years."

Rohit Sharma, exclusively managed by RISE Worldwide, said, "Protecting the environment has been close to my heart for years." Rajan Mahalingam, Marketing Head, said the campaign is built to make Freyr the first name families think of when they consider rooftop solar. The company said eligible households can access government subsidy support of up to ₹78,000, while financing options at low and competitive interest rates can reduce the upfront financial burden.

## Freyr Energy's Funding and Scale

Freyr Energy has raised $11.6 million in total funding, with its last round a Series B of $7 million in October 2023 led by EDFI Management Company, according to akta.pro [company records](https://akta.pro/company-data). The same records list five funding rounds on file, including a $2.4 million round in April 2021 led by Schneider Electric Energy Access Asia and TotalEnergies Ventures, a $1.5 million Series A in November 2018 led by Impact Partners, and a seed round in June 2017. The records also show 18,000-plus satisfied customers across India since 2014 and 120-plus MW of total capacity delivered, including 56-plus MW in Madhya Pradesh alone.

## Freyr Energy's Earlier 2026 Moves

Freyr Energy launched a range of smart solar inverters using Silicon Carbide technology for the Indian rooftop solar market, Machine Maker reported in August 2026. Pv-magazine reported the same month that the range covers 3 kW and 5 kW single-phase silicon carbide solar inverters for residential rooftop applications in India. In May 2026, SolarQuarter reported that Freyr Energy partnered with Allu Cinemas to commission a 727 kW rooftop solar power system at the cinema complex in Kokapet (Narsingi), Hyderabad.

## Freyr Energy's Campaign Rollout

The ad film "Rishta Pakka" is live on Freyr Energy's YouTube channel.

## Companies in this story

- [Freyr Energy company profile](https://akta.pro/company-profiles/0002ahc/freyr-energy) · website: http://freyrenergy.com

---
News for Agent · https://newsforagent.com/llms.txt