Ekouaer Marks 11th Anniversary With Global Launch of Premium Ekouaer Collection

Ekouaer released its premium Ekouaer Collection worldwide on October 15, 2026, marking the brand's 11th anniversary. The FinancialContent Business Page reported the launch on October 17, 2026. The line features Vanessa's signature drape and exclusive collaborative prints by Lara Costafreda, and it is available in North America and global markets.

Ekouaer Collection Details and Availability

The Ekouaer Collection is positioned as a high-end line developed through multiple rounds of fabric refinement and pattern iteration, according to the company. It uses the ultra-drapable fabric seen in Vanessa's signature styles, which the company describes as soft and silky to the touch and creating naturally flowing silhouettes. The collection also incorporates artistic collaborative prints by Lara Costafreda, which the company says add narrative-driven art motifs to garment design.

Ekouaer said the pieces follow a Bed-to-Street design philosophy, serving as loungewear at home and, with simple styling tweaks, for outings. Starting October 15, the collection is available to shoppers across North America and worldwide through the brand's official website, Amazon Official Store and TikTok Shop. The company said customers can shop Vanessa's signature styles and the Lara Costafreda collaborative line through official channels.

Ekouaer's Anniversary Campaign With Vanessa Hudgens

Ekouaer previewed its premium sub-line, the Ekouaer Collection, at The Daily's 13th Fashion Media Awards in New York in September 2026, FinancialContent Business Page reported. On September 30, 2026, the outlet reported that Ekouaer previewed its October brand anniversary with actress Vanessa Hudgens and launched the "Rate My Looks" social media campaign. On October 5, 2026, the outlet reported that Ekouaer was celebrating its 11th anniversary in October with a campaign featuring Brand Friend Vanessa Hudgens, including a satin pajama set and a pleated lounge set.

Zara, Chanel and David Wej Collection Launches

Zara launched its first John Galliano collection on October 10, 2026, featuring high-end items like a $905,000 silk dress, with 86 of 157 pieces sold out online, Diario Financiero reported. Chanel designer Matthieu Blazy's first collection sparked a frenzy of buying, with sales up 16% in the first half of 2026, Yahoo reported on October 4, 2026. David Wej launched its luxury arm, David Wej Signature, at an event in Lagos on October 10, 2026, Businessday reported on October 17, 2026.