{"url":"https://newsforagent.com/news/2026-10-17/cadillac-f1-tommy-hilfiger-austin-collection","markdown_url":"https://newsforagent.com/news/2026-10-17/cadillac-f1-tommy-hilfiger-austin-collection.md","title":"Cadillac F1 and Tommy Hilfiger Drop Austin Denim Collection","headline":"Cadillac F1 and Tommy Hilfiger Release Five-Piece Texas Denim Collection for US Grand Prix","description":"Cadillac F1 and Tommy Hilfiger released a five-piece Texas denim collection ahead of the Austin Grand Prix, with a Las Vegas drop planned for November.","section":"Product Launches","published_at":"2026-10-17T15:57:22+00:00","modified_at":"2026-10-17T15:57:22+00:00","author":"News Desk","key_takeaways":["The Tommy Hilfiger x Cadillac Formula 1 Team Austin collection includes a denim jacket, denim vest, T-shirt, tank top and denim cap.","Tommy Hilfiger is Cadillac's official apparel and fanwear partner, and driver Sergio Perez is the brand's global menswear ambassador.","The Austin race is Cadillac's second home race of the season after the Miami Grand Prix in early May."],"companies":[{"name":"Cadillac Formula 1 Team","is_primary":true,"profile_url":"https://akta.pro/company-profiles/003wswv/cadillac-formula-1-team","website":"https://www.cadillacf1team.com"},{"name":"Tommy Hilfiger","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0006hj7/tommy-hilfiger","website":"http://www.tommy.com"}],"source":{"publisher":"Yahoo","title":"Cadillac F1 goes full Texas with new Tommy Hilfiger collection for US Grand Prix","url":"https://sports.yahoo.com/articles/cadillac-f1-goes-full-texas-150502509.html"},"other_sources":[],"tags":["Product Launches","Cadillac Formula 1 Team","Tommy Hilfiger"],"body_markdown":"The Cadillac Formula 1 Team and Tommy Hilfiger released a five-piece Texas-themed collection on October 13, 2026, ahead of the United States Grand Prix in Austin, according to [Yahoo](https://sports.yahoo.com/articles/cadillac-f1-goes-full-texas-150502509.html). The range includes a denim jacket, denim vest, T-shirt, tank top and denim cap, and a Las Vegas drop is planned for November.\n\n## What the Austin Collection Includes\n\nThe [Cadillac Formula 1 Team](https://akta.pro/company-profiles/003wswv/cadillac-formula-1-team) and [Tommy Hilfiger](https://akta.pro/company-profiles/0006hj7/tommy-hilfiger) built the pieces on denim, with chrome detailing and a chevron-shaped American flag in Tommy Hilfiger's red, white and blue. Men can buy a light-wash denim jacket based on the classic trucker style, while women can buy a denim vest with a silver foil coating. A T-shirt, a tank top and a denim cap complete the range. Cadillac driver Valtteri Bottas appears in the campaign wearing a cowboy hat at sunset, with the chevron flag design across his back.\n\nLee Holman, Tommy Hilfiger's chief design officer, said the designers started with two of the brand's most popular pieces. \"We started with icons of the Tommy wardrobe – the denim jacket and the white T-shirt – and looked at how we could rework them inspired by the character of Austin,\" he said. \"It's about taking familiar pieces and giving them a fresh point of view, while staying grounded in our classic American cool DNA.\"\n\nCassidy Towriss, chief brand adviser for the Cadillac Formula 1 Team, said the race in Texas gave both brands room to play. \"Austin gives us a chance to have a little more fun with our American roots,\" Towriss said. \"It's fanwear made for race weekend, but designed to live well beyond the paddock.\"\n\nTommy Hilfiger is Cadillac's official apparel and fanwear partner, and driver Sergio Perez, Bottas's team-mate, is the brand's global menswear ambassador. The Austin race is the American team's second home race of the season after the Miami Grand Prix in early May. Cadillac is still waiting for its first points in its debut season.\n\n## Cadillac's Debut Season So Far\n\nAccording to akta.pro [company records](https://akta.pro/company-data), the Cadillac Formula 1 Team made its debut in the 2026 FIA Formula 1 World Championship as the sport's 11th team, backed by TWG Motorsports and General Motors, with the first race at the Australian Grand Prix in Melbourne. The team unveiled its inaugural racing livery during Super Bowl LX in February 2026. After Round 8 at the Austrian Grand Prix, the team was sitting 10th in the constructors' championship as the newest entrant on the grid.\n\n## Earlier Cadillac F1 Developments\n\nOn October 15, 2026, Valtteri Bottas told the Financial Times that Cadillac's Silverstone factory facilities are better than Mercedes', despite the team having no points in its first season, Yahoo reported. On October 14, 2026, Sergio Pérez said the new budget cap on modifications is unfair to small teams like Cadillac, citing differences in grid positions, Reforma reported. On October 9, 2026, Robb Report reported that Cadillac's Formula 1 team, after debuting at the Australian GP, has struggled with reliability and has not scored any championship points.\n\n## What Comes Next for Cadillac F1\n\nA Las Vegas collection drop is planned for November 2026. The 2026 calendar spans 24 races across venues worldwide, including three in the United States: Miami, Austin and Las Vegas.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}