Anjali Jewellers Marks Durga Puja With Short Film on a Mother's Love and a Gold Jhumka

Anjali Jewellers has released a short film for Durga Puja that follows a mother's sacrifices and her son's return home with a gold jhumka, a pair of traditional gold earrings. Devdiscourse published the announcement on October 17, 2026. The film, directed by Roja Paromita Dey, marks her debut as a director, and the company said it aims to be an enduring part of Bengal's festive traditions.

The Story Behind Anjali Jewellers' Durga Puja Film

The film traces a mother's quiet sacrifices as she raises her son, putting his dreams and happiness before her own, according to the announcement. The child grows up and steps into the world, and when Durga Puja arrives, he returns home with a gift for his mother: a gold jhumka. The company presents the gift as an expression of gratitude for years of sacrifice rather than simply a piece of jewellery.

Anjali Jewellers draws a parallel between the divine motherhood of Maa Durga and the selfless love of a mother in every household, the announcement states. Just as Durga Puja celebrates the arrival of the Goddess, the company frames the occasion as a moment to honour the women whose love, strength and sacrifices shape lives.

Annargha Uuttiya Chowdhury, a partner at Anjali Jewellers, said, "For us at Anjali Jewellers, jewellery has always been about much more than gold. It is about emotions, memories and relationships that become a part of our lives." Chowdhury added that the son's gift of a pair of gold jhumkas on Durga Puja is a small gesture carrying a lifetime of gratitude.

The film ends with the Bengali line "Anjali Chhara Pujo Hoy Na," which the company translates as "Durga Puja is incomplete without Anjali Jewellers." Anjali Jewellers describes the line as a reflection of its aspiration to be part of Bengal's festive traditions, family celebrations and treasured moments.

Other Brand-Film Launches Across Media

Doing Things is expanding its original creator-led programming, adding two new shows and a sports and college vertical, Tubefilter reported on October 15, 2026. Its Instagram brands collectively have 95 million followers and over a billion monthly views, and the studio tests ideas as social content before greenlighting series.

Amazon Prime Video is reportedly exploring a new Power Rangers project after Disney+ canceled its live-action series, Yahoo reported on October 12, 2026. The project had spent about 18 months in development, with 20th Television as studio, but never reached production due to high costs, and Hasbro has sought a partner since Netflix abandoned its plans.