{"url":"https://newsforagent.com/news/2026-10-17/amaron-vedanta-delhi-half-marathon-power-partner","markdown_url":"https://newsforagent.com/news/2026-10-17/amaron-vedanta-delhi-half-marathon-power-partner.md","title":"Amaron Powers Delhi Half Marathon 2026 as Power Partner","headline":"Amaron to Power Vedanta Delhi Half Marathon 2026 With Kinetic Flooring Activation","description":"Amaron will power the Vedanta Delhi Half Marathon 2026 on October 18, supporting generator sets and charging facilities with kinetic floor tiles.","section":"Partnerships","published_at":"2026-10-17T13:42:36+00:00","modified_at":"2026-10-17T13:42:36+00:00","author":"News Desk","key_takeaways":["Amaron will serve as Power Partner for the Vedanta Delhi Half Marathon 2026 on October 18.","Amaron batteries will support generator set start-ups across the 21km race route.","Kinetic floor tiles at the event will capture energy from runners' footsteps and channel it into Amaron batteries."],"companies":[{"name":"Amaron Batteries","is_primary":true,"profile_url":null,"website":"http://amaron.in"},{"name":"Amara Raja Group","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0004fyd/amara-raja-group","website":"https://www.amararajaeandm.com"},{"name":"Vedanta","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0000f88/vedanta","website":"http://www.vedantalimited.com"}],"source":{"publisher":"Autocar Professional","title":"Amaron to Power Vedanta Delhi Half Marathon 2026 | Autocar Professional","url":"https://www.autocarpro.in/news/amaron-to-power-vedanta-delhi-half-marathon-2026-135304"},"other_sources":[],"tags":["Partnerships","Amaron Batteries","Amara Raja Group","Vedanta"],"body_markdown":"Amaron, the automotive battery brand owned by Amara Raja Energy & Mobility Limited, has partnered with the [Vedanta](https://akta.pro/company-profiles/0000f88/vedanta) Delhi Half Marathon 2026 as its Power Partner. The association will include race-day power support, interactive charging facilities and an activation designed to capture energy generated by runners' footsteps, [Autocar Professional](https://www.autocarpro.in/news/amaron-to-power-vedanta-delhi-half-marathon-2026-135304) reported on October 17, 2026.\n\n## Amaron's Race-Day Power and Kinetic Flooring\n\nThe company said its batteries will support the start-up of generator sets across the 21km race route on October 18. These will serve infrastructure including motivation zones, hydration points, rest areas and lighting. Runners will receive personalised cheering messages at the 20km mark as they approach the final stretch.\n\nAt the event expo, scheduled to take place at Yashobhoomi in Dwarka from October 15 to 17, a giant Amaron battery installation will serve as a mobile charging station for participants collecting their race bibs. A key activation will feature kinetic floor tiles designed to capture energy generated by runners' footsteps. Sensors will measure the energy produced, while an energy management system will channel it into Amaron batteries. The initiative is intended to demonstrate the potential of converting human movement into stored energy.\n\nAmaron will also run a promotional campaign around the event under the tagline 'Half Marathon. Full Energy'. The campaign will use print, outdoor advertising, transit media and radio across Delhi in the lead-up to race day.\n\nChandrasekar Radhakrishnan, President and Chief Business Officer, Automotive and Home Energy Business (India and SAARC), Amara Raja Energy & Mobility Limited, said the association would extend the brand's focus on dependable power to the sporting event's infrastructure and participant experiences.\n\nAmara Raja Energy & Mobility manufactures energy storage products for automotive and industrial applications. Its portfolio also includes lithium-ion cell manufacturing, electric vehicle chargers, battery pack assembly and lubricants. Its automotive battery brands include Amaron and Powerzone, while its industrial battery brands include PowerStack, AmaronVolt and Quanta.\n\n## Amaron's Recent Campaigns and Launches\n\nAmaron launched its True 4Ah battery campaign 'Modern Bikes Ki True Power' on 10 September 2026, using TBWA\\Lintas to create locally flavoured films, according to Passionate in Marketing. The campaign highlights increased electrical demands from modern bikes and reinforces the battery's 4Ah capacity.\n\nAmaron, a brand of Amara Raja Energy & Mobility, launched the True 4Ah battery designed for 100cc-125cc commuter motorcycles in India to meet increased electrical demands from modern features, Entrepreneur India reported on 12 August 2026.\n\nAmaron, a brand under Amara Raja Energy & Mobility Limited, launched an in-theatre cinema activation campaign titled 'Uninterrupted Living with Amaron Home Solutions' in partnership with Omnicom Media's Lodestar UM and its Out-of-Home agency Rapport, Passionate in Marketing reported on 4 August 2026.\n\n## Amara Raja Group's Better Way Awards\n\n[Amara Raja Group](https://akta.pro/company-profiles/0004fyd/amara-raja-group) announced the fourth edition of its 'Better Way' awards, recognizing rural and women entrepreneurs, The Hindu reported on 25 September 2026. Winners receive ₹3 lakh and one year of mentoring. Applications are open until November 11, 2026.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}