# Solera Hollander Showcases Powerlink 4.0 and HollanderParts.com at ARA 2026 in Atlanta

> Solera Hollander brings Powerlink 4.0, used by more than 600 recycling yards, to ARA 2026 in Atlanta, alongside HollanderParts.com and the WAVE launch.

- Published: 2026-10-16T00:47:59+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-16/solera-hollander-powerlink-ara-2026
- Source: [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/15/3382217/0/en/solera-hollander-showcases-the-next-era-of-automotive-recycling-at-ara-2026.html)

## Key takeaways

- More than 600 recycling yards have upgraded to Hollander's Powerlink 4.0 yard management platform.
- HollanderParts.com charges recyclers no joining fee or monthly subscription, with payment only when a part sells.
- The Solera Foundation is launching WAVE, Women Advancing the Vehicle Ecosystem, at the LARA x Women in Repair & Recycling reception during ARA 2026.

[Solera](https://akta.pro/company-profiles/0003zxk/solera-holdings) | Hollander is showcasing its Powerlink 4.0 yard management platform and HollanderParts.com at the Automotive Recyclers Association's 83rd Annual Convention & Exposition in Atlanta, where more than 600 recycling yards have already upgraded to the platform, the company said. The company announced the ARA 2026 showcase on October 15, 2026, according to [GlobeNewswire](https://www.globenewswire.com/news-release/2026/10/15/3382217/0/en/solera-hollander-showcases-the-next-era-of-automotive-recycling-at-ara-2026.html).

## Powerlink 4.0 and the HollanderParts.com Marketplace

At Booth #407, attendees can see Powerlink 4.0 demonstrated alongside Direct-Hit repair intelligence and InsightsConnect analytics. Hollander said the connected capabilities give recyclers greater visibility into their operations and more context for decisions about inventory value.

HollanderParts.com is an online marketplace that connects recyclers with buyers beyond their local markets. Recyclers pay no joining fee or monthly subscription and are charged only when they sell, the company said. Inventory synchronization through EDEN is integrated to reduce manual work.

"Hollander has grown alongside the automotive recycling industry for generations, and we're continuing to build for where recyclers are going next," said Jeff Helget, Vice President, Hollander. "Our goal is to help customers see more, know more and ultimately capture more value from every vehicle and every part."

Victoria Repice, SVP of Product Management – Vehicle Repair at Solera, said connecting yard management, repair intelligence and parts-selling opportunities helps recyclers see where demand exists and make smarter decisions.

Greg Daurio, Owner/VP of Daurio Auto Truck, said: "Powerlink 4.0 represents another step forward in Hollander's long-standing commitment to helping automotive recyclers operate more efficiently, accurately, and successfully."

## Solera's Platform Scale Behind the Showcase

Solera serves more than 280,000 global customers and partners across 120 or more countries, and processes over 4.48 billion daily transactions on its platform, according to [akta.pro company records](https://akta.pro/company-data). The company launched the Solera AI Engine in April 2026, a cloud-native intelligence layer embedded in the Solera Cloud Platform that connects proprietary automotive data and orchestrates cross-product workflows.

## Solera's Recent Product and Partnership Moves

Solera announced PA Titling by Solera, a cloud-based titling solution for Pennsylvania dealerships with document scanning and pre-submission quality review, on October 8, 2026, according to Financial Post. On September 8, 2026, the company announced AI Sales Coach, an AI-powered CRM capability that analyzes sales performance and assigns performance tiers to representatives, Financial Post reported. Najm and Solera announced a strategic partnership on August 25, 2026 to deploy Qapter and Intelligent Estimating solutions within Najm's national motor insurance platform in Saudi Arabia, according to EIN Presswire.

## WAVE Launch and GCC Programming at ARA 2026

During this year's ARA, the Solera Foundation is launching WAVE (Women Advancing the Vehicle Ecosystem) at the LARA x Women in Repair & Recycling reception. Solera will also bring the Global Circularity Consortium into the conversation through dedicated programming, including the GCC breakfast panel, connecting leaders across insurance, repair, recycling and technology.

## Companies in this story

- [Solera Holdings company profile](https://akta.pro/company-profiles/0003zxk/solera-holdings) · website: https://www.solera.com

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