{"url":"https://newsforagent.com/news/2026-10-16/simca-advertising-shirdi-airport-rights","markdown_url":"https://newsforagent.com/news/2026-10-16/simca-advertising-shirdi-airport-rights.md","title":"Simca Advertising Wins Shirdi Airport Media Rights","headline":"Simca Advertising Secures Shirdi Airport Advertising Rights in ₹5 Lakh Monthly Deal","description":"Simca Advertising secured advertising rights at Shirdi Airport from MADC for an estimated ₹5 lakh per month, marking its entry into airport media.","section":"Contracts & Customers","published_at":"2026-10-16T13:40:11+00:00","modified_at":"2026-10-16T13:40:11+00:00","author":"News Desk","key_takeaways":["Simca Advertising secured advertising rights at Shirdi Airport from Maharashtra Airport Development Company Limited for an estimated ₹5 lakh per month plus applicable taxes.","The agreement runs for an initial 24 months from execution and may be extended up to 36 months at MADC's discretion.","Simca Advertising reported FY26 revenue of ₹127.22 crore, up 74.7% year-on-year, and profit after tax of ₹16.62 crore, up 125.3%."],"companies":[{"name":"Simca Advertising","is_primary":true,"profile_url":"https://akta.pro/company-profiles/003eu6r/simca-advertising","website":"http://simcaadvertising.com"},{"name":"Maharashtra Airport Development Co.","is_primary":false,"profile_url":"https://akta.pro/company-profiles/00es4ua/maharashtra-airport-development-co","website":"https://www.madcindia.org"}],"source":{"publisher":"Mint","title":"SIMCA enters airport advertising market with ₹5 lakh monthly Shirdi deal | Company Business News","url":"https://www.livemint.com/companies/news/simca-enters-airport-advertising-market-with-5-lakh-monthly-shirdi-deal-11792155772783.html"},"other_sources":[],"tags":["Contracts & Customers","Simca Advertising","Maharashtra Airport Development Co."],"body_markdown":"[Simca Advertising](https://akta.pro/company-profiles/003eu6r/simca-advertising) Limited has secured advertising rights at Shirdi Airport from [Maharashtra Airport Development](https://akta.pro/company-profiles/00es4ua/maharashtra-airport-development-co) Company Limited for an estimated ₹5 lakh per month plus applicable taxes, the company said in a regulatory filing to the National Stock Exchange of India on October 15. [Mint](https://www.livemint.com/companies/news/simca-enters-airport-advertising-market-with-5-lakh-monthly-shirdi-deal-11792155772783.html) reported the agreement, which marks the Mumbai-based outdoor advertising company's entry into airport media.\n\n## Simca Advertising's Shirdi Airport Contract\n\nThe agreement covers advertising rights on a leave and licence basis on the city side of Shirdi Airport in the Kakdi region of Maharashtra. It is expected to run for an initial 24 months from the date of execution and may be extended up to 36 months at MADC's discretion. Simca Advertising said the agreement was still being processed and that it would inform the stock exchange once the duly executed agreement was in place.\n\nFahim Batliwala, chairman, managing director and promoter of Simca Advertising, said the contract marked an important milestone for the company as it entered the airport advertising segment. \"We are delighted to secure advertising rights at Shirdi Airport from Maharashtra Airport Development Company Limited. This marks an important milestone as we enter the airport advertising segment and expand into premium, high-footfall transit locations,\" Batliwala said. \"Airports offer significant opportunities for brands to connect with diverse audiences through impactful advertising. This expansion into high-value airport media infrastructure strengthens our OOH and DOOH growth strategy,\" he added.\n\nShirdi is a prominent religious destination in Maharashtra, attracting pilgrims visiting the Sai Baba temple. The company said the upcoming Kumbh Mela could create further opportunities linked to pilgrimage and tourism activity in the region. Maharashtra Airport Development Company cleared a Rs 1 billion overhaul proposal for the Baramati airport in Maharashtra in August 2026, pending final approval from state authorities, according to Construction World.\n\n## Simca Advertising's Funding and Digital Expansion\n\nSimca Advertising is a Mumbai-based outdoor advertising company operating 210 OOH and DOOH media assets, 65% of them digital, across Mumbai and Maharashtra, according to akta.pro [company records](https://akta.pro/company-data). The company listed on the NSE SME (NSE Emerge) platform on May 15, 2026 via a fresh issue of 31.72 lakh equity shares at ₹174-183, raising ₹58.04 crore, with the IPO subscribed 80.88 times. In May 2026 it entered a strategic collaboration with Capital World Media Services Private Limited to monetize 20 LED digital advertising screens, funded through IPO proceeds. In June 2026 it secured a ₹15.26 crore advertising contract from a leading financial services firm for FY26-27.\n\n## Simca Advertising's Recent Milestones\n\nSimca Advertising reported audited FY26 financial results for the year ended March 31, 2026, with revenue of ₹127.22 crore, up 74.7%, and profit after tax of ₹16.62 crore, up 125.3%, The Tribune reported. The results marked its first annual results since listing on the NSE SME platform. In September 2026, the company received Excellence in Out-of-Home Advertising at the ET NOW Business Conclave & Awards 2026, presented by Maharashtra's Deputy Chief Minister, Ani News reported.\n\n## What Comes Next for Simca Advertising\n\nSimca Advertising said it will inform the stock exchange once the duly executed Shirdi Airport agreement is in place.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}