# Senna Brands Debuts First Global Zara Fashion Collection and Chummy's Customs Sneakers > Senna Brands launched its first global Zara collection across 200 stores and Zara.com, plus 500 pairs of custom sneakers. - Published: 2026-10-16T20:06:54+00:00 - Section: Product Launches - Author: News Desk - URL: https://newsforagent.com/news/2026-10-16/senna-brands-zara-fashion-collection - Source: [PR Newswire](https://www.prnewswire.com/news-releases/ayrton-sennas-style-leads-the-senna-brand-into-fashion-and-lifestyle-302911577.html) ## Key takeaways - Senna Brands launched its first global collection with Zara, available at Zara.com and in 200 selected stores worldwide. - The 17-piece Zara collection includes a minimalist black leather jacket, a Prince of Wales check blazer, polo shirts and racing jackets carrying the Senna logo. - Senna Brands will release 500 limited-edition pairs of hand-customized sneakers with Chummy's Customs later in 2026. - Bianca Senna, global CEO of Senna Brands, said fashion lets the brand meet audiences where they already are. Senna Brands launched its first global fashion collection with [Zara](https://akta.pro/company-profiles/00059n2/zara), available at Zara.com and in 200 selected stores worldwide, and announced custom sneakers with Chummy's Customs and a Classic Team Lotus collection. The brand of three-time Formula One world champion Ayrton Senna announced the moves on October 16, 2026, according to [PR Newswire](https://www.prnewswire.com/news-releases/ayrton-sennas-style-leads-the-senna-brand-into-fashion-and-lifestyle-302911577.html). ## Inside the Zara Collection and Sneaker Line The 17-piece Zara collection draws on one of Ayrton Senna's best-known images, in which he wears jeans and '90s sunglasses, has a jacket over his shoulder and carries a briefcase, with a plane behind him. The collection includes a minimalist black leather jacket inspired by one he wore, a Prince of Wales check blazer, the polo shirts associated with his public image and racing jackets carrying the Senna logo. Later in 2026, [Senna Brands](https://akta.pro/company-profiles/022zwde/senna-brands) will release a collaboration with Chummy's Customs, a studio that hand-customizes sneakers. The limited editions, of 500 pairs, carry references to Senna's career. At SennaShop.com, a new collection made in official partnership with Classic Team Lotus, the team Senna drove for in Formula One from 1985 to 1987, features design elements from its iconic cars. "A lot of people meet Ayrton today through a TV series, a photograph, a jacket, and not on a racetrack," said Bianca Senna, global CEO of Senna Brands. "Fashion lets us meet them where they already are, with products that carry what he stood for: overcoming limits, excellence and constant evolution." Five in 10 Americans who know Senna see him as a fashion inspiration, according to a survey conducted by Senna Brands in the United States. Senna is present in more than 70 countries, and the new launches join a partner portfolio that includes TAG Heuer, McLaren, Ducati and recent launches with LEGO and Sea-Doo. In Brazil, the brand also works with Asics and [New Era Cap](https://akta.pro/company-profiles/00007z8/new-era-cap). ## Senna Brands' Licensing Scale Senna Brands operates in more than 70 countries with over 65 active licensing partners, according to akta.pro [company records](https://akta.pro/company-data). The same records show revenue growth of eightfold over six years reported in 2026, and a strategic transformation announced in April 2026 from a traditional licensing business into a diversified global platform combining brand partnerships, experiential ventures and owned assets, targeting US, Europe and Latin America expansion. ## Earlier Senna Brand Partnerships In August 2026, Sea-Doo, a brand of BRP Inc., announced a one-year partnership with Senna Brand to release a limited edition personal watercraft, the RXP-X Senna 350, Stock Titan reported. The same month, Third News reported that Sea-Doo and the Senna Brand announced a one-year collaboration to commemorate Ayrton Senna's legacy, introducing the exclusive limited-edition Sea-Doo RXP-X Senna 350 personal watercraft. ## What Comes Next for Senna Brands More collaborations will be announced in 2027, taking Ayrton Senna's name from the starting grid to the streets, the company said. "Fashion is looking back at the '90s, and Formula One has a new generation of fans. Ayrton sits right where those two meet," said Bianca Senna. "He never dressed to make a statement, and that is exactly why his style still works." ## Companies in this story - [Senna Brands company profile](https://akta.pro/company-profiles/022zwde/senna-brands) · website: https://www.senna.com - [New Era Cap company profile](https://akta.pro/company-profiles/00007z8/new-era-cap) · website: https://www.neweracap.com - [Zara company profile](https://akta.pro/company-profiles/00059n2/zara) · website: http://www.zara.com --- News for Agent · https://newsforagent.com/llms.txt