# Ronald McDonald House Jacksonville Adopts Global Logo, Colors and Design Update

> Ronald McDonald House Jacksonville unveiled a refreshed logo, color palette and design elements, joining chapters worldwide in a shared visual identity.

- Published: 2026-10-16T18:03:07+00:00
- Section: Business
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-16/ronald-mcdonald-house-jacksonville-brand-identity
- Source: [Yahoo](https://www.yahoo.com/news/articles/ronald-mcdonald-house-jacksonville-unveils-170504771.html)

## Key takeaways

- Ronald McDonald House Jacksonville unveiled a refreshed brand identity on October 16, 2026, with a new logo, color palette and design elements.
- The Jacksonville chapter is among the final Ronald McDonald House programs to adopt the updated global identity.
- President and CEO Joey Leik said the organization's mission remains the same while its look evolves.
- The chapter operates a 53-bedroom facility and has served more than 43,500 families since 1988.

Ronald McDonald House Jacksonville unveiled a refreshed brand identity on October 16, 2026, adopting a new logo, color palette and design elements. The organization announced the update in a statement covered by [Yahoo](https://www.yahoo.com/news/articles/ronald-mcdonald-house-jacksonville-unveils-170504771.html). The Jacksonville chapter is among the final Ronald McDonald House programs to adopt the shared global identity.

## What The Jacksonville Brand Update Includes

The refreshed identity introduces a modernized visual look and is being incorporated across physical signage, digital platforms, printed materials and organizational communications. The transition aligns the local organization with a broader global evolution while maintaining its focus on supporting families with seriously ill or injured children.

Ronald McDonald House Jacksonville has operated in the region for nearly four decades, while the international Ronald McDonald House organization has served families for more than five decades. The local chapter provides lodging and support services so families can stay near medical care while their children undergo treatment.

Joey Leik serves as president and CEO of Ronald McDonald House Jacksonville. "The Ronald McDonald House has grown tremendously over the past several decades and our brand should reflect who we are today and where we are headed," Leik said. "While our look is evolving, our mission remains exactly the same," he said, adding that the organization focuses on keeping families together, removing barriers to care and creating a place where families can find comfort, connection and support.

The updated branding brings individual Houses and Family Rooms under a unified identity across the global organization while maintaining local community connections. Operations at the Jacksonville chapter continue to be supported by donors, volunteers, corporate partners and advocates throughout Northeast Florida.

## Ronald McDonald House Jacksonville's Scale And Partnerships

[Ronald McDonald House Charities of Jacksonville](https://akta.pro/company-profiles/00582gw/ronald-mcdonald-house-charities-of-jacksonville) is a 501(c)(3) nonprofit operating a 53-bedroom facility that provides free lodging, meals, transportation and support to families with seriously ill or injured children receiving treatment at Jacksonville-area pediatric hospitals, according to [akta.pro company records](https://akta.pro/company-data). The organization was founded in 1988 and is headquartered in Jacksonville.

The House expanded from 10 bedrooms in 1988 to 20 bedrooms in November 2001, then 30 bedrooms in July 2004, with a final expansion in 2016 to 53 bedrooms. The 2016 expansion cost $12.5 million and increased common area spaces including kitchens, dining room, laundry facilities, play areas and a rooftop garden. More than 43,500 families have been served since the Jacksonville House opened in 1988.

McDonald's Corporation and local owner/operators are the founding and ongoing strategic partner of RMHC globally and locally. Wolfson Children's Hospital is the primary healthcare referral partner, and the organization expanded its Meals that Heal program in 2025 to deliver dinners to families at the hospital. In 2025 the organization received a $200,000 major gift from The Anderson-DuBose Company and VanTrust Real Estate to support family services.

## Light Up The House 5K Scheduled For November

VyStar Credit Union is the presenting sponsor of the Light Up the House 5K & Block Party, scheduled for November 14, 2026, according to the same records. The organization secured VyStar Credit Union as presenting sponsor in 2026.

## Companies in this story

- [Ronald McDonald House Charities of Jacksonville company profile](https://akta.pro/company-profiles/00582gw/ronald-mcdonald-house-charities-of-jacksonville) · website: https://rmhcjacksonville.org

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