# Porsche's First South-east Asian Experience Centre to Open in Singapore in Q2 2027

> Porsche will open its first South-east Asian experience centre in Singapore in Q2 2027, a S$100 million facility creating 150 jobs and targeting Changi transit travellers.

- Published: 2026-10-16T02:50:25+00:00
- Section: Expansion
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-16/porsche-singapore-experience-centre
- Source: [The Business Times](https://www.businesstimes.com.sg/international/porsches-first-south-east-asian-experience-centre-will-leverage-singapores-air-hub-turbocharge)

## Key takeaways

- Porsche Experience Centre Singapore will open in Q2 2027 at a cost of S$100 million and create 150 jobs.
- The centre has a 2 km driving track, 42 cars on site and is Porsche's 11th such facility globally.
- Driving experiences range from S$300 for a 30 minute co-pilot session to S$7,000 for a two-day high-performance clinic.

[Porsche](https://akta.pro/company-profiles/0000kbn/porsche) will open its first South-east Asian experience centre in Singapore in the second quarter of 2027, a S$100 million facility that will create 150 jobs and house the brand's Singapore service centre. [The Business Times](https://www.businesstimes.com.sg/international/porsches-first-south-east-asian-experience-centre-will-leverage-singapores-air-hub-turbocharge) reported the plans, which [Porsche](https://akta.pro/company-profiles/00091sc/porsche-ag) Asia Pacific and the [Singapore Tourism Board](https://akta.pro/company-profiles/00068hg/singapore-tourism-board) set out in an interview.

## Porsche Experience Centre Singapore Opens In 2027

The centre sits in Changi at 7 Aviation Park Road and has a 2 km driving track, specialised driving areas and 42 cars on site, alongside event spaces, food and beverage, lifestyle and hospitality offerings. It is the 11th Porsche Experience Centre globally and the first in South-east Asia, joining existing centres in Taiwan, Japan and mainland China.

Earlier in October 2026, PEC Singapore opened bookings to the public for driving experiences, priced from S$300 for a 30 minute co-pilot experience to S$7,000 for a two-day high-performance driving clinic. Yannick Ott, marketing director of Porsche Asia Pacific, said: "This is the only Porsche Experience Center (PEC) in the world where basically the entire population is within 60 minutes. If you add 70 million travellers that use Changi Airport every year, I think you have a massive potential."

Ashlynn Loo, director of land and concept development at the Singapore Tourism Board, said the centre's regional draw extends beyond residents to meetings, incentives, conferences and exhibitions travellers, business travellers and leisure travellers transiting through. The Singapore Tourism Board said India sent over 600,000 visitors to the city-state in the first half of 2026, with Indian spending topping S$374 million in the first quarter, according to Business Standard.

## Porsche's Cost-Cutting And Model Lineup

Porsche is negotiating a second cost-cutting package building on about 3,900 prior job cuts, targeting a workforce of 42,000 employees worldwide by 2029, alongside a reduction of its executive board from eight to seven members, according to akta.pro [company records](https://akta.pro/company-data). The same records show Porsche closed three subsidiaries in May 2026, including battery developer Cellforce Group and e-bike drive systems maker Porsche eBike Performance, eliminating over 500 jobs.

## Earlier Moves Across Porsche's Markets

In October 2026, Porsche's new chief executive Michael Leiters told staff that annual bonuses would depend on a profit recovery and urged employees to return to the office more, The Wall Street Journal reported. That month, Porsche was preparing a mid-cycle facelift for the Panamera, with spy shots of a prototype showing a new front bumper, diffuser and taillights, according to Autoevolution. Porsche is also moving its Helsinki centre to Herttoniemi, expanding from 2,000 to 3,500 square meters and raising lift positions from 10 to 19, Kauppalehti reported.

## What Comes Next For The Changi Site

The 150 jobs at PEC Singapore, covering service and hospitality staff as well as instructors and technicians, are in the process of being filled. The centre will replace the current service centre at 27A Tanjong Penjuru, operated by Eurokars Group.

## Companies in this story

- [Porsche company profile](https://akta.pro/company-profiles/0000kbn/porsche) · website: http://www.porsche.com
- [Singapore Tourism Board company profile](https://akta.pro/company-profiles/00068hg/singapore-tourism-board) · website: http://www.stb.gov.sg
- [Porsche AG company profile](https://akta.pro/company-profiles/00091sc/porsche-ag) · website: https://www.porsche.com/international

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