Leadership
Decibel Cannabis Chief Revenue Officer Adam Coates Resigns; CEO Benjamin Sze Thanks Him
By News Desk ·
Key takeaways
- Adam Coates resigned as Chief Revenue Officer of Decibel Cannabis Company.
- Decibel will integrate the role's domestic commercial oversight into its existing leadership team.
- CEO Benjamin Sze credited Coates with building General Admission and Decibel's in-house sales team.
Decibel Cannabis Company Inc. announced that Adam Coates resigned as Chief Revenue Officer, a role whose duties centered on domestic commercial oversight. The Calgary-based licensed producer said it will fold those responsibilities into its existing leadership team and align the commercial team with its domestic and international business units, according to PR Newswire.
Decibel Folds Revenue Role Into Leadership Team
Decibel Cannabis said Coates's responsibilities, primarily focused on domestic commercial oversight, will be integrated into its existing leadership team. The commercial team will be aligned with the company's domestic and international business units, the company said.
CEO Benjamin Sze credited Coates with building the company's flagship brand and sales organization. "Adam built General Admission into one of Canada's top cannabis brands," Sze said. "He also built Decibel's in-house sales team and was responsible for initiating Decibel's launch of brands internationally."
Sze added: "On behalf of the Company, I thank him for all his commitment, passion, and contributions to the business and wish him well in his next chapter." Decibel operates a processing and manufacturing facility in Calgary, Alberta, a cultivation facility in Battleford, Saskatchewan, and an EU GMP licensed cultivation and processing facility in Chatham, Ontario.
Decibel's Funding and Revenue Records
Decibel Cannabis has four funding rounds on record, according to akta.pro company records: a February 2026 post-IPO debt round of $45 million led by ATB Cormark Capital Markets and ATB Financial, a November 2024 post-IPO equity round of $1.4 million, a January 2022 post-IPO debt round of $54 million led by Connect First Credit Union, and a September 2021 post-IPO equity round of $11.8 million. The same records list total funding of $112.3 million and a headcount range of 101-250.
Decibel's Share Consolidation and Q2 Results
Decibel Cannabis began trading on September 1, 2026, after a 15-for-1 share consolidation approved by shareholders, Third News reported. The consolidation, effective from that date, rounded down fractional shares.
Decibel reported Q2 2026 consolidated net revenue of $35.6 million, up 19% year-over-year, with record international sales of $10.6 million up 72% and adjusted EBITDA of $7.8 million up 24%, Yahoo reported. Stock Titan reported record revenue of $36 million for the same quarter, a 19% year-over-year increase.