Product Launches
Black Horse Off Road to Showcase 2026 Ram 1500 Build and Mexico Manufacturing at SEMA 2026
By News Desk ·
Key takeaways
- Black Horse Off Road will exhibit at Booth #57185 in West Hall at SEMA 2026, held November 3-6, 2026, at the Las Vegas Convention Center.
- The booth's centerpiece is a customized 2026 Ram 1500 Crew Cab with a 5.5-foot bed featuring new front and rear bumpers and the Rampart Modular Stainless Steel Truck Cap.
- Performance MX by Black Horse Off Road supports product development in Mexicali, Mexico, from design and prototyping through fabrication, finishing, assembly and quality control.
Black Horse Off Road will showcase a customized 2026 Ram 1500 and its manufacturing capabilities at SEMA 2026, Booth #57185 in West Hall, the company said in an announcement covered by EIN Presswire. The 2026 SEMA Show takes place November 3-6, 2026, at the Las Vegas Convention Center.
Black Horse's 2026 Ram 1500 Build at SEMA
The centerpiece of the Black Horse Off Road booth is a customized 2026 Ram 1500 Crew Cab with a 5.5-foot bed. The build features new Black Horse Off Road front and rear bumpers, the Rampart Modular Stainless Steel Truck Cap, rain guards, a console safe, power running boards, an LED light bar and cube lights.
American Luxury Coach is serving as the builder, with graphics by Evening Shade, hood scoop and fender vents from Air Design, wheels from Fuel, tires from Mickey Thompson, leather from Katzkin, a lift kit from Rugged Ridge and lighting from HELLA.
"The SEMA Show gives us an opportunity to show the industry not only the products we sell, but also more of what goes into developing them," said Fadi Ajam, President and CEO of Black Horse Off Road. "This year, we want customers, dealers, distributors, and industry partners to see the connection between Black Horse product development, our manufacturing capabilities in Mexico, and the finished products we bring to the aftermarket."
Black Horse will also present Performance MX by Black Horse Off Road and its CDMX-backed manufacturing capabilities in Mexicali, Mexico. Those capabilities cover CAD and engineering development, vehicle fitment review, CNC plate and tube laser cutting, tube bending, precision forming, MIG, TIG and laser welding, powder coating and finishing, assembly, and production quality control. The company said the capabilities support product revisions, customer-specific applications, private-label programs and selected custom metal automotive accessory opportunities.
Black Horse Off Road's Manufacturing and Product Record
Black Horse Off Road was founded in 1998 as a local New York distributor and grew over 25+ years into a nationwide aftermarket accessories brand operating multiple distribution centers across the continental United States, according to akta.pro company records. The same records list the launch of the Armour Series sub-brand of heavy-duty front and rear bumpers, roll bars, running boards and bull bars with patented modular construction for off-road protection, and the Work Horse sub-brand targeting commercial and work-truck applications with dedicated roll bars and running boards.
Earlier Black Horse Off Road Announcements
Black Horse Off Road announced on September 15, 2026, that the Exquisite Front Runner front-end protection system was available for purchase through authorized distributors, dealers, retailers and its website, EIN Presswire reported. On September 11, 2026, the company announced an online retail partnership with The Home Depot, which began in March 2025 and includes ladder racks, grille guards and bull bars, with products being loaded for availability, according to EIN Presswire. On August 5, 2026, Black Horse Off Road announced an online retail partnership with Tractor Supply Co., making its truck and SUV accessories available through Tractor Supply's platform, EIN Presswire reported.
SEMA 2026 Show Dates
Black Horse Off Road announced on May 19, 2026, that it will exhibit at the 2026 SEMA Show in Las Vegas from November 3-6, 2026, at Booth #57185 in the West Hall, EIN Presswire reported. The company said it will showcase its latest aftermarket innovations, vehicle builds and expanded accessory lineup for truck and off-road markets.