Andrea Lisbona Steps Down as Touchland CEO, Remains Strategic Adviser

Andrea Lisbona has stepped down as CEO of Touchland, the hand sanitizer brand she founded and sold to Church & Dwight in 2025 in a deal valued at up to $880 million. She will remain as founder and brand, innovation and retail strategic adviser, according to her LinkedIn profile. Beauty Independent reported the transition on October 15, 2026.

Lisbona's Adviser Role and the $50 Million Award

Lisbona launched Touchland in the United States in 2018 and founded it in Spain in 2014. In her adviser role, she will provide guidance on the brand's strategy, product innovation, retail partnerships and growth initiatives. As part of the acquisition, Church & Dwight awarded the Touchland founder $50 million in restricted stock compensation rights, with half scheduled to vest in July 2026 and the remainder in July 2027, contingent on continued employment with the company. It is unclear how Lisbona's transition affects the arrangement.

Church & Dwight is currently recruiting a GM/VP for Touchland to oversee its global strategy, operations and financial performance. The position reports to Michael G. Read, the company's EVP and president of its International and Specialty Products Division. The transition comes as Church & Dwight pursues an international rollout of Touchland. The brand entered the United Kingdom through Space NK in September, adding to its presence outside the U.S. in Canada and the United Arab Emirates. In a September presentation at the Barclays Global Consumer Staples Conference, Church & Dwight outlined plans to extend Touchland into China and Australia this year and reach more than 20 countries by early 2027. On Church & Dwight's second-quarter earnings call in July, CEO Rick Dierker said Touchland's sales were increasing and indicated that the brand was growing at a high-single-digit rate. He pointed to upcoming product innovation, collaborations and international expansion as drivers of future growth. This year, Touchland has introduced collaborations with Sanrio's Kuromi, Peanuts and Disney's Minnie Mouse, along with new products from its Crocs partnership. Its Peanuts collaboration branched beyond hand sanitizers into body and hair fragrance, a newer category for the brand. Church & Dwight identifies Touchland as the No. 1 premium hand sanitizer brand in the U.S.

Touchland's Deal Terms and Sales Scale

Church & Dwight acquired Touchland for $700 million in cash and restricted stock at closing, with up to $180 million in contingent earnouts tied to 2025 net sales targets, for a total potential purchase price of $880 million, according to akta.pro company records. The transaction completed in the second quarter of 2025. Touchland generated approximately $130 million in net sales for the twelve months through March 31, 2025, with EBITDA of about $55 million. The same records show Touchland expanded distribution to more than 2,500 U.S. stores across Sephora, Ulta Beauty, Sephora @ Kohl's, Aerie and Amazon in 2024.

Touchland's China and Australia Rollout

Church & Dwight plans to extend Touchland into China and Australia this year, following the brand's September entry into the United Kingdom through Space NK. The company has said it aims to reach more than 20 countries by early 2027. Church & Dwight is recruiting a GM/VP for Touchland to oversee its global strategy, operations and financial performance.